At Batiatus Express, I own email and SMS lifecycle strategy from planning through deployment and optimization. I develop campaigns and automated journeys across the customer lifecycle, using behavioral segmentation and testing to improve relevance and performance.
At VENUSKIN Beauty, I owned integrated email and SMS strategy across acquisition, product education, conversion, repeat purchase and retention. I built and optimized lifecycle journeys, including welcome, abandonment, post-purchase, cross-sell and win-back sequences.
At Quixel Digital Solutions, I supported email marketing execution across multiple e-commerce client accounts, from campaign build and scheduling through deployment and reporting. I also assisted with A/B tests, performance reports, database hygiene and deliverability monitoring.
Across these roles, I’ve contributed to increasing email and SMS revenue contribution from 18% to 27%, improving automated journey revenue by 38%, and growing the engaged audience by 31% while maintaining delivery rates above 98.5%. I hold Klaviyo Strategist, Deliverability and Practitioner certificates, as well as Google Analytics and HubSpot Email Marketing certifications.
