At Digital Distribution, I designed and delivered a multi-channel lifecycle marketing framework covering deposit journeys, lapse recovery, reactivation, churn, and VIP communications. I built and maintained more than 300 touchpoints across email, SMS, push notifications, and pop-ups.
On a challenging GEO, I increased email open rates from 0.93% to 7.7% and developed suppression logic to reduce deliverability issues. I also used Excel, SQL, and Power BI to clean and deduplicate customer data and create a reliable source for campaign analysis.
At VanillaSoft, I increased email output threefold and established email as the top channel for engagement and page views. I developed HubSpot workflows and campaigns, and designed an in-email podcast player that let readers listen without leaving their email.
Through Upwork, I delivered more than 290 email marketing projects for clients including Udemy, Johnson & Johnson, and Eat With. I’ve also helped clients onboard to marketing platforms at theMarketer and created email sequences and automations at Collabera.
