Georgiana Grigore
@georgianagrigore
Results-driven CRM Manager with expertise in marketing automation.
RomaniaWhat I'm looking for
I am a results-driven CRM Manager with a strong background in strategy, migrations, implementations, and campaign automation. My expertise lies in leveraging platforms like Salesforce, Marketing Cloud, and Braze to lead comprehensive marketing automation projects. I have a proven track record of optimizing customer journeys and driving retention through data-driven insights.
In my current role at Sphera Group Franchise, I utilize Braze to spearhead CRM strategy and automation for major brands like KFC, Pizza Hut, and Taco Bell. I develop and implement lifecycle campaigns and loyalty programs that enhance customer engagement and revenue. My experience includes managing cross-functional teams and translating business needs into actionable strategies that align with organizational goals.
Previously, I served as a Marketing Automation Manager at Majenta Solutions, where I led the development of marketing automation strategies that supported the company's growth objectives. My ability to manage complex projects and collaborate with stakeholders has consistently resulted in successful campaign execution and improved efficiencies across the board.
Experience
Work history, roles, and key accomplishments
CRM Manager
Sphera Group Franchise
Jan 2025 - Present (5 months)
Led CRM strategy and automation for KFC, Pizza Hut, and Taco Bell using Braze. Developed and implemented lifecycle campaigns, loyalty programs, and customer re-engagement strategies to enhance retention and increase revenue.
Marketing Automation Manager
Majenta Solutions
Jul 2023 - Dec 2024 (1 year 5 months)
Led the development and implementation of marketing automation strategies, ensuring timely and within-budget delivery. Managed end-to-end execution of automated workflows, including engagement studio/drip campaigns and triggered emails.
Lead PM & Pardot Consultant
MarCloud Consulting
Jan 2021 - Jul 2023 (2 years 6 months)
Managed end-to-end delivery for Sales Cloud, Pardot, and Marketing Cloud projects, including scoping, planning, execution, and closure. Translated business requirements into functional specifications and managed a team of 20+ professionals.
Social Media Content & Community Leader
Success Insider
Jul 2020 - Jan 2021 (6 months)
Managed social media content creation and community engagement initiatives. Contributed to the overall digital marketing strategy.
Digital Marketing Manager
Notting Hill College Limited
Nov 2019 - Jul 2020 (8 months)
Managed digital marketing campaigns and online presence. Developed and executed strategies to increase brand visibility and engagement.
Translator
LAPAR
Aug 2016 - Dec 2018 (2 years 4 months)
Provided translation services for various documents and communications. Ensured accuracy and cultural relevance in translated content.
Education
Degrees, certifications, and relevant coursework
ULUniversity of Liverpool
Master of Science, Marketing
Activities and societies: Award for academic achievement, ULMS Future Leaders Masters Scholarship.
Awarded for academic achievement and received the ULMS Future Leaders Masters Scholarship. Focused on advanced marketing strategies and research.
UBUniversity of Agronomic Sciences and Veterinary Medicine – Bucharest
Bachelor's, Economic Engineering
Grade: 92.5%
Activities and societies: Thesis passed with 92.5%.
Completed a Bachelor's degree with a thesis passed at 92.5%. Studied economic engineering principles and applications.
National College Ion Luca Caragiale
Baccalaureate, Mathematics-Informatics
Grade: 95%
Activities and societies: Baccalaureate – passed with 95%.
Achieved a Baccalaureate with a 95% pass rate. Focused on Mathematics-Informatics.
Tech stack
Software and tools used professionally
Availability
Location
RomaniaAuthorized to work in
Job categories
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