Nicole Borsuk

Works closely with Operations, Channel Sales, and Service to create marketing strategies and support partner growth. Building out requirements for partner portal, and working with Accenture, and Operations to implement them.

Worked closely with the Channel Sales team to identify opportunities for creative marketing strategies that supported both partner recruitment and partner growth. Managed brand awareness and cross-promotional activities with larger resellers and ecosystem partners such as Ingram Micro, AWS and Microsoft.

Coordinated planning and logistics of all Decryptx and ISV partner marketing. Assisted in execution and strategy of marketing plans, including webinars, co-branded email campaigns and promotional activities.

Coordinated and executed over 50 trade shows a year, increasing ROI by 20%. Was responsible for additional events including presentations, happy hours, and client events.

Managed the creation of client's new websites and developed marketing collateral used at conferences. Doubled social media users and increased engagement.

Covered maternity leave for two marketing managers, managing agencies on print and digital projects. Planned in-store sampling with two major big box retailers.

Oversaw company social media, including Google Adword Campaigns, contributing to monthly blog and newsletter. Pitched stories to media.

Managed vendor relationships and negotiated pricing for services. Responsible for all social media accounts, developed the social media strategy, and increased Facebook following by 50%.

Responsible for developing all marketing collateral, including email, direct mail and sales pieces, as well as worked on strategy with CEO. Created and analyzed weekly marketing email campaigns.

Supported and coordinated activities of brand marketing programs. Engaged in providing marketing information to the cross-functional marketing functions within an organization and to the other appropriate department.

Worked closely with transportation, sourcing, and customer service to ensure sufficient sleepwear for all major and minor accounts. Purchased sleepwear merchandise.

Studied Interdisciplinary Studies with a focus on Human Resources and Society, complemented by a Business Emphasis. Gained a comprehensive understanding of business operations and human capital management.