Open to opportunities

Nichelle Stephens

@nichellestephens

Message

I drive brand growth and revenue as a chief executive officer and senior marketing leader.

South Africa

Message

What I'm looking for

I’m looking for a leadership role where I can drive brand, marketing, and campaign strategy that boosts customer acquisition and revenue. I want ownership of end-to-end project delivery, creative direction, and data-informed performance—delivering on time and within budget.

I am a highly versatile and results-driven professional with nearly two decades of experience in the advertising and marketing industry. With a background in both project management and digital marketing, I have consistently delivered high-quality, impactful campaigns for clients including Lafarge, Volvo Trucks SA, and The Presidency of South Africa.

I’m known for my strategic and creative approach, producing outstanding results on tight deadlines and with limited budgets while maintaining exceptional attention to detail and a professional attitude toward client service. I focus on building strong, long-term client relationships and delivering tailored solutions that meet client needs and objectives.

Most recently, as Chief Executive Officer (March 2024 – Current), I oversee brand, marketing, and campaign strategy, client project lifecycles, budgets, and cross-functional execution—from initial engagement to close-out. Previously, I served as Senior Account Manager at Assegai & Javelin (October 2006 – June 2022) and Marketing Manager at CemAir (February 2023 – February 2024), and I led digital campaigns as a Digital Marketing Project Manager at Wishpond Technologies (August 2022 – November 2022).

Experience

Work history, roles, and key accomplishments

Current

Chief Executive Officer

Current

Work of Art Advertising

Mar 2024 - Present (2 years 4 months)

Provide strategic leadership and business development by building long-term client relationships and driving brand, marketing, and campaign strategies. Oversee client project lifecycles, operational delivery, budgeting, market opportunity identification, and creative direction for sales promotions and product launches.

Business Development Client Relationship Management Brand Strategy Operational Management Resource Allocation Budget Management Creative Direction Sales Promotions Product Launches

Marketing Manager

CemAir Pty Ltd

Feb 2023 - Feb 2024 (1 year)

Directed brand and marketing strategy from ideation through execution, overseeing cross-channel campaigns and the development of marketing and advertising collateral. Managed daily digital content and social media moderation, and developed sales promotions and product launch collateral to drive conversions and revenue.

Brand Strategy Campaign Development Cross Channel Marketing Marketing Collateral Graphic Design Copywriting Social Media Moderation Content Creation Sales Promotions

Digital Marketing Project Manager

Wishpond Technologies

Aug 2022 - Nov 2022 (3 months)

Led full-cycle digital marketing projects from concept through completion while supporting strategic account management for a client portfolio. Managed digital campaign lifecycles and reported monthly performance to optimize campaigns, alongside sales/upselling for growth and retention.

Strategic Account Management Full Cycle Project Leadership Digital Campaign Management Campaign Setup performance reporting Upselling

Senior Account Manager

Assegai & Javelin Advertising

Oct 2006 - Jun 2022 (15 years 8 months)

Managed client relationships and led end-to-end project delivery for FMCG and blue-chip brands. Developed strategies to drive customer acquisition and revenue, including planning and executing in-store promotions and brand activations.

Client Relationship Management Project Management Budget Management Strategic Growth Revenue Growth Brand Activation