Looking for a job

Hetkunwarba Jadeja

@hetkunwarbajadeja

Message

India

Message

What I'm looking for

Brand and digital marketing role in FMCG, D2C or consumer goods — owning brand strategy, campaign execution and performance marketing across digital and traditional channels.

I'm a brand and digital marketing professional with nearly 3 years of experience spanning large-scale FMCG and independent brand consulting. At Dabur India, I managed marketing across the entire West Region — executing 7 digital campaigns reaching 10M+ consumers, delivering 14 OOH campaigns across 5 states, producing 2 digital brand films garnering 7M+ views, and launching 4 new products end-to-end. I earned the Rising Star Award two years running for delivering the highest regional growth in Q4 FY24 and Q1 FY25. After Dabur, I built an independent consulting practice from scratch — advising clients including Honasa Consumer (parent of Mamaearth) on brand strategy, and taking brands like Hillsson from zero digital presence to full Meta and Google campaign execution. I bring a rare combination of corporate FMCG rigour, D2C fluency, and hands-on performance marketing across Meta Ads, Google Ads, GA4, HubSpot, Mailchimp and Canva.

Experience

Work history, roles, and key accomplishments

Brand & Marketing Consultant

WideoWork, Y.P Motion Crafts

Apr 2025 - Oct 2025 (6 months)

Converted 10+ clients through strategic pitching and consultative selling — including Honasa Consumer. Delivered end-to-end brand growth covering positioning, identity, LinkedIn and Instagram presence, content strategy, content calendars and paid media campaigns on Meta Ads Manager and Google Ads. Built TOFU-MOFU-BOFU strategies tracked via Google Analytics / GA4.

Digital Marketing Social Media Marketing Brand Strategy Go To Market Planning Campaign Management Content Marketing Google Analytics ATL BTL Management Meta Ads Google Ads HubSpot Mailchimp Canva Performance Marketing Figma

Joint Marketing Manager

Dabur India Ltd

Jun 2023 - Mar 2025 (1 year 9 months)

Highest regional growth at Dabur in Q4 FY24 and Q1 FY25. Rising Star Award FY23 and FY24. 7 digital campaigns reaching 10M+ consumers. 14 OOH campaigns across 5 states. 20+ on-ground activations. 2 digital brand films garnering 7M+ views. 4 NPD launches with end-to-end GTM strategy.

Digital Marketing Campaign Management Social Media Marketing Google Analytics Meta Ads Google Ads Nielsen Performance Marketing Brand Management New Product Development ATL BTL Go To Market Planning Budget Management Influencer Marketing

Vice President ,Outgoing Exchanges

AIESEC in Ahmedabad

Feb 2020 - Feb 2021 (1 year)

Led a department of 30 members and a direct team of 6. Generated INR 60,000 in revenue through student exchange approvals. Established international partnerships with AIESEC chapters in Turkey, Egypt, Brazil, Ukraine and Tunisia. Signed partnerships with 3 universities and 1 HR firm.

Leadership Team Management Business Development Stakeholder Management Partnership Development