Open to opportunities

Nay Shayan

@nayshayan

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Senior energy program leader blending marketing insight and measurable execution.

United States

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What I'm looking for

I’m looking for a role where I can lead energy-focused program or product initiatives end-to-end, coordinate stakeholders and trade partners, and deliver measurable customer/community outcomes—using data-driven marketing and strong performance tracking.

I manage complex programs and projects in the energy sector, with a track record of launching and scaling initiatives that deliver measurable results for customers and communities. At Portland General Electric, I led product development and program management across residential, commercial, industrial, and agricultural segments—working directly with Energy Trust of Oregon, trade allies, and cross-functional teams to drive energy efficiency adoption.

I bring strong contract oversight, stakeholder coordination, and performance tracking experience, and I’m known for moving programs from design through delivery without losing sight of the people they serve. My marketing background strengthens outreach by grounding strategy in audience research, cultural context, and performance data—while building inclusive, accessible experiences that improve adoption and satisfaction.

Experience

Work history, roles, and key accomplishments

Senior Brand Strategist

Portland General Electric

Oct 2021 - Feb 2026 (4 years 4 months)

Owned end-to-end brand strategy for a regional utility, translating creative direction into scalable frameworks and sponsorships across multiple channels and languages. Managed advertising portfolio, external agencies, and inclusive community brand activations while tracking performance against campaign goals.

Brand Strategy Audience Research Performance Sponsorship Campaign Optimization Agency Management Budget Oversight Inclusive Marketing Accessibility Language Equity Cultural Relevance

Senior Product Marketing Manager

Portland General Electric

Oct 2015 - Oct 2021 (6 years)

Led strategic marketing initiatives supporting energy efficiency and renewable programs for residential and commercial customers, partnering with Energy Trust of Oregon and trade allies. Managed program marketing, budget performance tracking, and customer outreach through digital, social, email, and events while launching and optimizing an e-commerce platform and related customer engagement campai

Product Marketing Energy Efficiency Programs Renewable Programs Trade Allies Stakeholder Management Lead Generation Digital Advertising Social Media Newsletters Trade Show Marketing Email Campaigns Web Analytics Net Promoter Score (NPS)

Team Lead - Inclusion & Belonging

Portland General Electric

Dec 2013 - Dec 2017 (4 years)

Steered an inclusion and belonging committee to establish a department-wide welcome program for new employees. Led efforts to introduce mentorship initiatives supporting inclusive onboarding.

Inclusión Program Leadership Mentorship

Product Developer/Program Manager

Portland General Electric

Jan 2009 - Oct 2015 (6 years 9 months)

Led end-to-end development of new products through launch, including renewable power and energy information offerings, and collaborated with internal teams to shape targeted outreach. Managed revenue and budgeting, forecasting, REC purchases, and coordinated workflows across marketing, corporate communications, and IT while partnering with external organizations and regulators.

Program Management Product Development Go To Market Strategy Renewable Energy Pricing Strategy Energy Information Products Budget Oversight Revenue Management REC Purchases Workflow Coordination Analytics Operations Staff Training

Board Member - Fundraising & Events

Solar Oregon

Jun 2013 - Aug 2015 (2 years 2 months)

Supported fundraising events and outreach programs to expand access to renewable energy offerings statewide. Contributed to advocacy and educational initiatives aligned with the organization’s mission.

Fundraising Event Planning Outreach programs Advocacy Renewable Energy Advocacy

Senior Project Manager

Market Strategies International

Aug 2004 - Jan 2009 (4 years 5 months)

Produced comprehensive marketing research reports for major utility clients and served as primary client liaison. Managed specialized project teams and directed quantitative research and focus groups to assess customer satisfaction and identify market opportunities.

Marketing Research Client Liaison Quantitative Research Focus Groups Team Management Reporting

Education

Degrees, certifications, and relevant coursework

Western Washington University

Bachelor's Degree (Business Administration & Marketing), Business Administration & Marketing

Activities and societies: Smartsheet, Workfront (project management/workflow collaboration); Brandfolder (asset management); Salesforce Marketing Cloud, Email Studio & Journey Builder; Insights for Innovation (IDEO University); Pragmatic Marketing Certified.

Earned a bachelor's degree in business administration and marketing. Completed training and certifications in project management and marketing platforms including Smartsheet, Workfront, Brandfolder, and Salesforce Marketing Cloud.