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NAYANA Marar

@nayanamarar

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I turn consumer insights into brand growth strategies and compelling digital campaigns.

United States

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What I'm looking for

I'm looking to apply consumer insights, brand strategy, and digital campaign experience to help consumer-facing brands grow through stronger positioning, audience engagement, and integrated marketing.

I've developed growth recommendations for Ducati North America, Coca-Cola Southwest Beverages, and Pamela Vaille LLC, translating consumer research into brand positioning, acquisition, retention, and market-entry strategies.

For Ducati, I developed a go-to-market strategy for a new premium motorcycle category and presented integrated recommendations to the CEO and Marketing Director as part of NYU's winning Real World competition submission.

At Coca-Cola Southwest Beverages, I analyzed recruitment and retention for Coca-Cola Original Taste using iMotions neuromarketing research and competitive analysis. I also led research for a UAE-based luxury fragrance brand entering the U.S. market.

Earlier, I planned content and digital campaigns for real estate and food-and-beverage clients at ODigMa and grew Hashboosh's YouTube subscriber base 2.5x in four months. I'm currently completing an MS in Integrated Marketing (Brand Management) at NYU.

Experience

Work history, roles, and key accomplishments

Marketing Strategy Consultant

Ducati North America

Jan 2026 - May 2026 (4 months)

Developed a go-to-market strategy for a new premium motorcycle category, conducting audience segmentation, competitive analysis, and brand positioning research. Presented integrated marketing recommendations to Ducati North America's CEO and Marketing Director.

Market Research Competitive Analysis Brand Positioning Audience Segmentation Go To Market Strategy Executive Presentation

Market Strategy Consultant

Pamela Vaille LLC

Mar 2025 - Feb 2026 (11 months)

Led market research and competitive analysis to support a U.S. market-entry strategy for a luxury fragrance brand. Evaluated consumer purchasing behavior and retail channels to deliver recommendations on positioning, distribution, and customer acquisition.

Market Research Competitive Analysis consumer behavior Retail Channel Analytics Brand Positioning Distribution Strategy

Consumer Growth Strategy Consultant

Coca-Cola Southwest Beverages

Sep 2025 - Dec 2025 (3 months)

Analyzed consumer recruitment and retention dynamics for Coca-Cola Original Taste, applying neuromarketing research and competitive analysis. Delivered strategic recommendations and an executive presentation to CCSWB leadership.

Consumer Insights Neuromarketing iMotions Competitive Analysis Strategic Recommendations Executive Presentation

Digital & Content Strategy Intern

ODigMa Consultancy Digital Marketing Services

Jan 2024 - Jun 2024 (5 months)

Designed and executed content calendars and campaign strategies for 6+ clients across real estate and food & beverage sectors. Increased client Instagram engagement through Reels, Stories, and influencer collaborations while managing SEO-optimized blogs and performance analytics.

Content Strategy Social Media Marketing Instagram SEO Analytics Influencer Collaboration Content Calendar

Marketing Manager

Hashboosh Pvt. Ltd

Jun 2022 - Dec 2022 (6 months)

Directed end-to-end social media strategy and execution, planning and producing 20+ fashion content shoots for YouTube, Instagram Reels, and blogs. Grew YouTube subscriber base 2.5x within four months.

Social Media Strategy Content Production YouTube Instagram Brand Campaigns Audience Growth

Education

Degrees, certifications, and relevant coursework

New York University

Master of Science, Integrated Marketing

2024 -

Pursuing an MS in Integrated Marketing with a focus on Brand Management, expected to complete in May 2026.

DigitalX Marketers Academy

Certified Digital Marketing Specialist (CDMS), Digital Marketing

Certified Digital Marketing Specialist with training in social media, SEO, paid advertising, analytics, and campaign optimization.

University of Delhi

Bachelor of Arts, English Literature

2019 - 2022

Earned a Bachelor of Arts in English Literature from the University of Delhi from 2019 to 2022.

WHRDE

Social Media & YouTube Video Editing, Video Editing

Completed training in Social Media and YouTube Video Editing, covering Adobe Premiere Pro, video editing workflows, and social media content production.