I'm building data-driven marketing campaigns at Georgia State University, supporting student recruitment, scholarship awareness, and university engagement across social and digital channels.
I analyze audience behavior and campaign performance, create short-form TikTok and Instagram content, and translate findings into recommendations, visualizations, and reporting for stakeholders.
My work with Fenty Beauty, M·A·C Cosmetics, the Atlanta Symphony Orchestra, and Leapfrog has centered on consumer research, social listening, competitive analysis, customer journeys, and brand strategy. I turn qualitative and quantitative insights into audience-focused content, digital activation, and engagement recommendations.
With academic foundations in marketing, business analytics, and psychology, I bring consumer behavior and analytical decision-making to brand, social, and content challenges.
