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Nayana Marar

@nayanamarar1

Marketing strategist at NYU Real World projects who developed Ducati North America's go-to-market strategy for a premium motorcycle category.

United States

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At NYU Real World, I developed a go-to-market strategy for Ducati North America's new premium motorcycle category, using audience segmentation, competitive analysis, and brand positioning research. I presented integrated marketing recommendations to Ducati North America's CEO and Marketing Director as part of a winning submission.

Across consulting projects for Coca-Cola Southwest Beverages and Pamela Vaille LLC, I applied consumer and market research to growth and U.S. market-entry recommendations. In digital marketing roles, I planned social campaigns and content, refreshed a B2B manufacturer's website, and grew Hashboosh Pvt. Ltd's YouTube subscriber base 2.5x.

Experience

Work history, roles, and key accomplishments

Marketing Strategy Consultant

Ducati North America

Jan 2026 - May 2026 (4 months)

Developed a go-to-market strategy for Ducati's new premium motorcycle category, conducting audience segmentation, competitive analysis, and brand positioning research. Presented integrated marketing recommendations to Ducati North America's CEO and Marketing Director.

Market Research Competitive Analysis Brand Positioning Audience Segmentation Go To Market Strategy Executive Presentation

Market Strategy Consultant

Pamela Vaille LLC

Mar 2025 - Feb 2026 (11 months)

Led market research and competitive analysis to support a U.S. market-entry strategy for a luxury fragrance brand. Evaluated consumer purchasing behavior and retail channels to deliver executive-level recommendations on brand positioning, distribution, and customer acquisition.

Market Research Competitive Analysis consumer behavior Retail Channel Analytics Brand Positioning Distribution Strategy

Consumer Growth Strategy Consultant

Coca-Cola Southwest Beverages

Sep 2025 - Dec 2025 (3 months)

Analyzed consumer recruitment and retention dynamics for Coca-Cola Original Taste, applying neuromarketing research and competitive analysis. Delivered strategic recommendations and an executive presentation to CCSWB leadership.

Consumer Insights Neuromarketing iMotions Competitive Analysis Strategic Recommendations Executive Presentation

Digital & Content Strategist

ODigMa Consultancy Digital Marketing Services

Jan 2024 - Jun 2024 (5 months)

Designed and executed content calendars and campaign strategies for 6+ clients across real estate and food & beverage sectors. Increased client Instagram engagement through Reels, Stories, and influencer collaborations while managing SEO-optimized blogs and performance analytics.

Content Strategy Social Media Strategy Instagram SEO Analytics Influencer Marketing Content Calendar

Digital Marketing Manager

AM Power Cord Corporation

Jan 2023 - Aug 2023 (7 months)

Led social media strategy and content across Facebook, Instagram, LinkedIn, and Twitter for a B2B export manufacturer. Spearheaded a full website refresh, improving on-page SEO and managing communications with 40 international B2B clients.

Social Media Strategy Facebook Instagram LinkedIn Twitter SEO Website Revamp Strategy B2B Marketing Client Management

Marketing Manager

Hashboosh Pvt. Ltd

Jun 2022 - Dec 2022 (6 months)

Directed end-to-end social media strategy and execution, planning and producing 20+ fashion content shoots for YouTube, Instagram Reels, and blogs. Grew YouTube subscriber base 2.5x within four months.

Social Media Strategy Content Production YouTube Instagram Reels Brand Campaigns Audience Growth

Education

Degrees, certifications, and relevant coursework

New York University

Master of Science, Integrated Marketing

2024 -

Pursuing an MS in Integrated Marketing with a focus on Brand Management, expected to complete in May 2026.

WHRDE

Social Media & YouTube Video Editing, Video Editing

Completed training in Social Media and YouTube Video Editing, covering Adobe Premiere Pro, video editing workflows, and social media content production.