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Bhavana Malhotra

@bhavanamalhotra

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I build AI-informed content, SEO, and social campaigns that grow engagement.

India

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What I'm looking for

I'm looking to build data-informed content, SEO, social media, and AI-powered marketing campaigns that connect brand goals with meaningful audience engagement.

I've delivered end-to-end content and marketing campaigns at Vibgyor Advertising, creating brand-aligned work for Neha Herbals, Givo, AMSTRAD, and Singer while using performance insights to improve engagement and ROI.

As a LanguageAI Specialist at Innodata, I evaluate and refine AI-generated prompts and responses for linguistic accuracy, context, tone consistency, cultural appropriateness, and user intent. I collaborate with AI and linguistics teams on data curation and annotation guidance to strengthen training data and model performance.

I've also built digital strategies and SEO audits for projects including GuiltLess, Bath & Body Works India, UpGrad, and WanderWise Trails. My work combines storytelling, social media, influencer strategy, Google Ads, Meta Ads, and KPI-led optimization.

Experience

Work history, roles, and key accomplishments

LanguageAI Specialist

Innodata Inc

Jan 2025 - Jan 2026 (1 year)

Evaluated and refined AI-generated prompts and responses for linguistic accuracy, coherence, and contextual relevance. Provided structured feedback to improve model outputs and collaborated with AI and linguistics teams to enhance training data quality.

AI NLP Data Annotation Content Evaluation Linguistic Analysis Collaboration

Campus Ambassador

Viral Fission

Jan 2021 - Jan 2025 (4 years)

Drove brand awareness and engagement through targeted social media strategies for top brands including Swiggy, Mahindra Rise, and Engage Perfumes.

Social Media Marketing Brand Awareness Campaign Management

Content Writer/Marketing Specialist

Vibgyor Advertising

Jan 2022 - Jan 2024 (2 years)

Executed end-to-end marketing campaigns including content planning, production, and launch coordination. Optimized campaign performance using data-driven analysis and developed brand-aligned content for clients such as Neha Herbals, Givo, AMSTRAD, and Singer.

Content Writing Marketing Campaigns Data Analysis Brand Strategy Client Management

Content Strategist/Writer

Marpu Foundation

Aug 2023 - Oct 2023 (2 months)

Created high-quality, data-driven content to improve brand reputation and customer engagement. Developed website content and engagement strategies to align messaging with organizational goals.

Content Strategy Content Writing SEO Engagement Strategy

Campus Ambassador

Devtown

Jan 2023 - Jan 2023 (0 months)

Executed digital campaigns and social media strategies to enhance brand awareness and audience engagement. Built community-level outreach programs to improve engagement and student participation.

Digital Marketing Social Media Community Outreach