Open to opportunities

Shraddha Nair

@shraddhanair1

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Marketing & Growth Strategist | Brand Strategy, Digital Marketing & Creative Direction

India

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What I'm looking for

Looking for a remote marketing role combining strategy, creativity and business thinking. Interested in brand strategy, growth, digital and creative marketing, leadership, and go-to-market planning. Open to startups, scale-ups and established companies where I can own initiatives and work closely with founders and leadership.

I’m a marketing and growth strategist with 9+ years of experience across brand strategy, digital marketing, social media, performance marketing and creative direction.

Over the years, I’ve worked across agencies, brands and entrepreneurial ventures, building marketing strategies that connect business objectives with creative execution. I currently lead Thynk Beyond, a strategy-first creative and performance marketing agency, where I work across brand positioning, digital growth, campaign strategy, content, performance marketing and client relationships.

My experience spans multiple industries including technology, food & beverage, real estate, fashion, consumer brands and lifestyle businesses. I enjoy working at the intersection of strategy and creativity — understanding the business problem first and then building marketing systems and campaigns around it.

I’m particularly strong at:
• Building brand and marketing strategies from the ground up
• Developing positioning, messaging and content strategies
• Creating integrated digital and social media campaigns
• Connecting creative strategy with performance marketing
• Managing clients, teams and cross-functional creative workflows
• Turning business goals into practical marketing roadmaps
• Building and growing brands in competitive markets

I’m interested in working with ambitious companies and teams where marketing is treated as a business function, not just a communication channel.

Open to remote opportunities across marketing strategy, growth marketing, brand strategy, creative strategy and marketing leadership.

Experience

Work history, roles, and key accomplishments

Chief Executive Officer

Thynk Beyond

Nov 2024 - Dec 2025 (1 year 1 month)

Led a team in crafting strategic, results-driven marketing solutions, developing 360-degree campaigns that bridge creativity and performance. Oversaw end-to-end campaign execution and built client relationships across diverse industries.

Marketing Strategy Campaign Management Customer Relationship Management Social Media Digital Strategy Analytics

Founder

Right Clique Media

Oct 2021 - Nov 2024 (3 years 1 month)

Founded a company providing flexible, high-quality design and performance marketing solutions. Collaborated closely with clients to create customized solutions aligned with their unique needs and goals.

Marketing Strategy Lead Generation Design Performance Marketing Branding

Social Media Manager

Niksun Ad World Inc.

Sep 2020 - Sep 2021 (1 year)

Developed and administered social media content to engage users and create interactive relationships between consumers and the company. Collected and reviewed social media data to develop more effective campaigns.

Social Media Management Content Development Data Analysis Campaign Development

Social Media Manager

Niksun Political Media

Sep 2020 - Sep 2021 (1 year)

Assisted politicians and parties in developing campaign platforms on social media, creating ads and posts, and distributing them to relevant audiences.

Social Media Management Political Campaigning Content Creation Advertising

Social Media Strategist

Cognitio Innovo Private Limited

Jan 2019 - Jul 2020 (1 year 6 months)

Managed online campaigns for various clients, driving brand awareness and engagement. Increased traffic to social media accounts across a wide variety of industries.

Social Media Strategy Campaign Management Brand Awareness Engagement Platform Optimization

Franchise Support

Caffix - The Tech Cafe

Oct 2018 - Dec 2018 (2 months)

Assisted with lead generation for the franchise and helped plan next steps for the newly opened cafe.

Lead Generation Planning

Associate Account Executive

FedEx

Feb 2018 - Oct 2018 (8 months)

Developed the Saurashtra belt of Gujarat and maintained the current customer base.

Account Management Sales Customer Relationship Management

Intern

Amul (GCMMF)

Apr 2017 - May 2017 (1 month)

Identified new and existing retail outlets, pitched new products, and provided danglers and hoardings.

Retail Product Pitching Merchandising

Education

Degrees, certifications, and relevant coursework

Pandit Deendayal Energy University

Master of Business Administration (MBA), Marketing/Marketing Management, General

2016 - 2018

Activities and societies: Member of the Sports Committee and part of the University Football team

Pursued an MBA with a focus on Marketing and a minor in Operations. Actively participated as a member of the Sports Committee and the University Football team.