Naveen R

At Flowace, I own the measurement layer across GA4, Google Tag Manager, and Search Console, including cross-domain attribution for a multi-domain B2B SaaS product. I also built integrated reporting that connects UTM-tracked acquisition through the marketing and sales lifecycle.

I designed a HubSpot lead-lifecycle taxonomy and scoring model so marketing and sales share a definition of a qualified lead. I’ve also worked on technical SEO remediation and AEO/GEO to position content for AI-driven answer surfaces.

At Cartrabbit, I researched and structured a 1,000+ keyword content plan that helped grow WPLoyalty’s organic reach roughly 5x, to 5.9M impressions and 41K clicks. Through lifecycle email alone, I delivered a roughly 25% year-over-year Black Friday revenue lift, with about 250 additional sales and zero ad spend.

Before marketing, I was a Member Technical Staff at Zoho (ManageEngine), where I built Java and WebSocket web applications and wrote JUnit tests for complex licensing logic. I’m an engineer-turned-marketer who wants to own a B2B SaaS marketing function end to end, from strategy and campaigns to the measurement stack.