At Phenom, I automated prospect research, personalized messaging, sequencing, and lead generation workflows, improving outbound conversion rates by 62% and email deliverability by 34%. I also built automated ABM and event campaigns; Iamphenom campaigns generated 416 registrations and $1.13M in pipeline.
I built an AI-powered account scoring system with JavaScript, Google Apps Script, and Perplexity that increased Discovery-to-Opportunity conversion from 15.5% to 19.3% and Opportunity-to-Close from 12.3% to 15.2%. I also operate Major League Baseball’s live scoring and event-tracking platform at PNC Park, capturing game events in real time and troubleshooting issues to preserve data accuracy.

