Natasha Colon

I am a results-driven media buyer with four years of experience in strategically executing linear TV and radio campaigns. My expertise lies in leveraging data analytics to optimize budgets, negotiate competitive rates, and consistently deliver measurable ROI for my clients. At Havas Media, I have successfully negotiated over $200k worth of local advertising content, ensuring optimal ad space utilization that supports impactful campaigns tailored to client objectives.

In my role as a Media Buyer, I have honed my skills in comparing and negotiating rates, optimizing plans and budgets according to the best media mix, and preparing schedules while adjusting as needed. My previous experience as an Associate in Local Investment allowed me to support buyers in purchasing media for local audio and video campaigns, where I was responsible for the ordering, maintenance, monitoring, and billing of media buys. I thrive in collaborative environments and am committed to driving improvement in delivery metrics and fostering stronger relationships with clients.