Mercedes Williams

I’m a digital media and data analytics professional with 1.5+ years of experience planning, executing, and optimizing digital advertising campaigns for Comcast at Publicis Media. I focus on media investment, campaign trafficking, performance analysis, and budget management across multiple channels.

In my current role, I manage a $2.3M monthly digital media portfolio while maintaining 99.8% billing accuracy and minimizing invoice discrepancies. I execute campaign setup, trafficking, QA, and launch activities using CM360 and Google Ads, ensuring accurate tracking and creative implementation.

I partner closely with Account Management, Analytics, Ad Operations, and Creative teams to coordinate execution and improve delivery or pacing issues through actionable insights. I also oversee account operations—budgeting, billing, reconciliations, and client/vendor relationships—to ensure accuracy and on-time deliverables.

Before digital investing, I built strong operational and customer-focused skills as an Inventory Specialist at Amazon and in Customer Experience at Love’s Travel Stops. I also completed a Google Data Analytics Certificate through Merit America, strengthening my data collection, cleaning, visualization, and analysis workflow with spreadsheets, SQL, Tableau, and data storytelling.