Open to opportunities

Monique Hernandez

@moniquehernandez

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Data-driven Digital Media Buyer with 6+ years of experience.

United States

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What I'm looking for

I seek a role that fosters creativity and innovation in digital marketing.

I am a results-oriented Digital Media Buyer with over six years of experience in crafting and managing successful paid advertising campaigns, particularly on Facebook Ads. My expertise lies in increasing brand awareness, generating leads, and driving sales through strategic campaign optimization and data analysis. I have a proven track record of achieving gross profit growth targets and am adept at navigating algorithmic platforms to maximize performance.

Throughout my career, I have successfully managed and optimized paid digital media campaigns, collaborating closely with creative teams to develop compelling ad creatives. My analytical skills allow me to continuously monitor campaign performance, make data-driven optimizations, and maximize long-term ROI. I thrive in dynamic environments and am passionate about exploring new creative formats and technologies to enhance campaign effectiveness.

Experience

Work history, roles, and key accomplishments

Digital Media Buyer

The Vollrath Company

Aug 2021 - May 2024 (2 years 9 months)

Planned, negotiated, and reported on all digital media placements to achieve brand objectives. Managed and optimized paid digital media campaigns, ensuring alignment with KPIs and collaborating with creative teams for compelling ad creatives. Successfully managed monthly paid media budgets, consistently meeting revenue and Gross Profit Margin targets.

Digital Media Planning Digital Paid Campaigns Campaign Optimization Budget Management Data Analysis KPI Tracking Google Analytics Google Tag Manager

Ads Manager

Local Web Leads

Mar 2019 - Jun 2021 (2 years 3 months)

Maintained and optimized 32 Facebook Ad Accounts to significantly improve traffic and conversions. Developed and executed comprehensive digital marketing campaigns with lead-gen funnels, resulting in a 20% increase in gross profit. Utilized KPIs and measurable metrics for A/B testing and managed social media campaigns primarily on Meta platforms.

Facebook Ads Campaign Management Lead Generation A B Testing Conversion Funnels Google Analytics Retargeting

Education

Degrees, certifications, and relevant coursework

Full Sail University

Certificate, Internet Marketing

Completed a program focused on Internet Marketing, gaining expertise in various digital marketing strategies and tools. Developed skills in campaign management, analytics, and optimization relevant to online advertising.