Open to opportunities

Natalie Fifield

@nataliefifield

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Versatile Senior Marketing Manager with 15 years of experience.

United Kingdom

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What I'm looking for

I am looking for remote roles that allow me to leverage my marketing expertise in dynamic environments, ideally focusing on strategy development and execution that drives measurable results.

With over 15 years of experience in marketing, I am a versatile and hands-on Senior Marketing Manager, currently open to contract opportunities. My expertise spans B2B marketing, particularly within the science, tech, and startup sectors. I have successfully led marketing functions that drive growth, crafting impactful content, building brands, running digital campaigns, and leading investor outreach.

At KluraLabs, I joined at an early stage to build the marketing function from the ground up, aligning brand development and go-to-market strategy. My key contributions include developing tailored outreach communications for funding rounds and creating high-impact content that secured media coverage and partnership marketing. Previously, I led the marketing function at IDTechEx, where I developed global marketing strategies and directed content marketing efforts, achieving significant increases in lead generation and web traffic.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Klura Labs

Sep 2023 - Present (1 year 10 months)

Joined at an early stage to build KluraLabs’ marketing function from the ground up, aligning brand development, investor outreach, and go-to-market strategy in support of commercial and funding milestones. Built company website and brand identity to support commercial positioning and drove investor outreach.

Brand Development Investor Marketing Go To Market Strategy Content Creation Market Research Digital Assets

Marketing Contractor

Fully Integrated Safety & Control Systems

Apr 2023 - Sep 2023 (5 months)

Led the development of brand identity and core marketing foundations for an engineering company, focusing on creating technical documents and assets. Designed and implemented the company’s brand identity, including logo, visual assets, and brand guidelines.

Brand Identity Technical Documentation Website Design Business Development

Senior Marketing Manager

IDTechEx

Nov 2016 - Mar 2023 (6 years 4 months)

Owned and led the marketing function for a global research and events firm, responsible for brand unification, team leadership, digital transformation, and demand generation. Developed and executed global marketing strategy across research, events, and consulting verticals, leading a team of 5 marketers.

Team Leadership Digital Transformation Demand Generation Content Marketing SEO Email Marketing Google Ads Event Marketing

Marketing Contractor

2 Geeky Girls

Sep 2012 - Present (12 years 10 months)

Founded a successful consultancy offering marketing, website, graphic design, and digital strategies to diverse businesses. Developed tailored and engaging audience communication collateral to match regional socioeconomics, while leading the design of various marketing materials.

Marketing Strategy Website Design Graphic Design Digital Strategy B2B Marketing B2C Marketing Business Development Marketing Collateral Market Research

Education

Degrees, certifications, and relevant coursework

Real Estate Institute of WA

Certificate, Sales Representative

Obtained a Sales Representative Certificate from the Real Estate Institute of WA in 2014. This certification equipped me with essential sales techniques and real estate industry knowledge.

REIQ Real Estate

Principals Licensee Certificate, Real Estate

Completed the Principals Licensee Certificate from REIQ Real Estate in 2007. This qualification provided comprehensive knowledge in real estate principles and licensing requirements.