At Pause Breathwork, I built the lifecycle for a recurring-revenue business, connecting five offers from a free lead magnet to a high-ticket mastermind. I wrote and built the email and SMS journeys, segmented contacts by offer and stage, and created a weekly report linking leads, ad spend, purchases, and recurring revenue; revenue grew 35% while cost per lead held at $5.
At OsteoStrong, I designed the lead-to-member lifecycle used across approximately 200 locations, including location-based routing, discovery-call booking, reminders, nurture, and onboarding. I’ve also designed journeys for more than 20 client accounts and bring 13 years of prior operations and customer success experience to my lifecycle work.
