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Thábata Pantiga

@thbatapantiga

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I build scalable customer lifecycle programs that increase adoption, retention, and engagement across SaaS products.

Brazil

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What I'm looking for

I'm looking to lead customer engagement, lifecycle, adoption, retention, or customer marketing initiatives in SaaS, partnering cross-functionally to improve customer experience and long-term business outcomes.

I've led customer engagement, lifecycle communications, and adoption programs at DocuSign, Dynamox, and RD Station across SaaS products. At DocuSign, I designed automated Gainsight Journey Orchestrator email journeys with segmentation, trigger logic, and standardized campaign structures.

At RD Station, I redesigned feature releases to reach 93% stakeholder approval and 85% feature adoption while coordinating more than 260 releases annually. I also conducted 2,000+ strategic customer meetings and negotiated renewals averaging 118% revenue recovery.

I've translated product capabilities into customer communications, enablement, webinars, educational content, and events. At Dynamox, I helped deliver DynaSummit and the Vibration Institute Seminar under a critical timeline, achieving 98% NPS across both events.

Experience

Work history, roles, and key accomplishments

Customer Relationship Manager - Digital

Docusign

Dec 2025 - Jun 2026 (6 months)

Designed and implemented automated lifecycle email journeys in Gainsight Journey Orchestrator, creating scalable customer engagement programs. Standardized campaign structures and naming conventions to improve reporting consistency and operational efficiency.

Gainsight Journey Orchestrator Email Automation Customer Engagement Segmentation Workflow Automation Data Analysis Reporting

Product Marketing Analyst

Dynamox

Apr 2025 - Nov 2025 (7 months)

Supported customer adoption through product communications and enablement materials. Led planning and execution of major events, achieving a 98% NPS, and developed an AI-powered competitive intelligence agent for Revenue teams.

Product Marketing Competitive Analysis AI Event Planning Customer Adoption Enablement Process Optimization

Release Management Tech Leader

RD Station

Apr 2023 - Apr 2025 (2 years)

Redesigned the feature release process, increasing stakeholder approval to 93% and feature adoption to 85%. Coordinated over 260 product releases annually and created customer-facing communications and enablement materials.

Release Management Product Marketing Enablement Webinars AI Content Creation KPI development

Customer Success and Empowerment Specialist

RD Station

Apr 2020 - Apr 2023 (3 years)

Conducted over 2,000 strategic customer meetings, driving product adoption and retention. Negotiated contract renewals with an average 118% revenue recovery and received multiple internal awards for outstanding performance.

Customer Success Customer Retention Renewals Negotiation Adoption Plans CRM

Customer Support Analyst → Customer Success Analyst

inGaia/Kenlo

Feb 2019 - Mar 2020 (1 year 1 month)

Managed strategic renewal accounts and delivered high-quality customer support. Collaborated with cross-functional teams to streamline renewal operations and improve customer experience.

Customer Support Customer Success Renewals Relationship Management Cross Functional Operations

Customer Experience

Hatsu

Feb 2018 - Oct 2018 (8 months)

Managed the Customer Advocate platform and engagement strategy for Suncode, developing initiatives to strengthen customer advocacy. Delivered customer support and produced educational content for Lenscope.

Customer Advocacy Community Engagement Content Marketing Customer Support Customer Education

Administrative Assistant

Mazars

Jan 2017 - Jan 2018 (1 year)

Provided administrative support in a professional services environment.

Administrative Assistant

Municipal Health Department

Jan 2010 - Jan 2016 (6 years)

Provided administrative support to the municipal health department.

Purchasing Assistant

VinhePaper

Jan 2010 - Jan 2010 (0 months)

Assisted with purchasing activities and procurement support.

Customer Service

Scholle Ltda

Aug 2007 - Jun 2009 (1 year 10 months)

Managed customer orders and requests using BAAN ERP, ensuring accurate order processing and timely delivery. Coordinated order fulfillment, logistics, and issue resolution across internal teams.

BaaN ERP Order Management Logistics Customer Relationship Management KPI development