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Thábata Pantiga

@thbatapantiga

Customer Engagement & Lifecycle Strategist with expertise in customer marketing, product adoption, CRM, and customer experience.

Brazil

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What I'm looking for

I'm looking to lead customer engagement, lifecycle, adoption, retention, or customer marketing initiatives in SaaS, partnering cross-functionally to improve customer experience and long-term business outcomes.

I’m a Customer Engagement & Lifecycle Marketing professional with experience across Customer Marketing, Product Marketing, Customer Success, CRM, Product Adoption, and Customer Experience, primarily in B2B SaaS.

Throughout my career, I’ve worked at the intersection of customers, products, marketing, and processes, building strategies and operational frameworks that help companies communicate with customers more effectively, increase product adoption, improve engagement, and drive retention.

At RD Station, I worked across Customer Success and Product Marketing, including Release Management. I helped restructure the feature release process, achieving 93% stakeholder approval and 85% adoption of launched features, while coordinating an operation of approximately 260 releases per year.

I also have experience developing customer engagement initiatives, lifecycle campaigns, launch communications, CRM journeys, customer education, and cross-functional processes involving Marketing, Product, Sales, and Customer Success teams.

My interests are particularly focused on Customer Lifecycle Marketing, Customer Engagement, Product Adoption, Retention, CRM, Customer Experience, and Marketing Operations. I enjoy transforming complex processes and customer needs into clear, scalable, data-informed strategies.

I’m especially interested in remote opportunities with international companies where I can combine strategic thinking, communication, data, process improvement, and customer-centric marketing to create measurable business impact.

Experience

Work history, roles, and key accomplishments

Customer Relationship Manager - Digital

Docusign

Dec 2025 - Jun 2026 (6 months)

Designed and implemented automated lifecycle email journeys in Gainsight Journey Orchestrator, creating scalable customer engagement programs. Standardized campaign structures and naming conventions to improve reporting consistency and operational efficiency.

Gainsight Journey Orchestrator Email Automation Customer Engagement Segmentation Workflow Automation Data Analysis Reporting

Product Marketing Analyst

Dynamox

Apr 2025 - Nov 2025 (7 months)

Supported customer adoption through product communications and enablement materials. Led planning and execution of major events, achieving a 98% NPS, and developed an AI-powered competitive intelligence agent for Revenue teams.

Product Marketing Competitive Analysis AI Event Planning Customer Adoption Enablement Process Optimization

Release Management Tech Leader

RD Station

Apr 2023 - Apr 2025 (2 years)

Redesigned the feature release process, increasing stakeholder approval to 93% and feature adoption to 85%. Coordinated over 260 product releases annually and created customer-facing communications and enablement materials.

Release Management Product Marketing Enablement Webinars AI Content Creation KPI development

Customer Success and Empowerment Specialist

RD Station

Apr 2020 - Apr 2023 (3 years)

Conducted over 2,000 strategic customer meetings, driving product adoption and retention. Negotiated contract renewals with an average 118% revenue recovery and received multiple internal awards for outstanding performance.

Customer Success Customer Retention Renewals Negotiation Adoption Plans CRM

Customer Support Analyst → Customer Success Analyst

inGaia/Kenlo

Feb 2019 - Mar 2020 (1 year 1 month)

Managed strategic renewal accounts and delivered high-quality customer support. Collaborated with cross-functional teams to streamline renewal operations and improve customer experience.

Customer Support Customer Success Renewals Relationship Management Cross Functional Operations

Customer Experience

Hatsu

Feb 2018 - Oct 2018 (8 months)

Managed the Customer Advocate platform and engagement strategy for Suncode, developing initiatives to strengthen customer advocacy. Delivered customer support and produced educational content for Lenscope.

Customer Advocacy Community Engagement Content Marketing Customer Support Customer Education

Administrative Assistant

Mazars

Jan 2017 - Jan 2018 (1 year)

Provided administrative support in a professional services environment.

Administrative Assistant

Municipal Health Department

Jan 2010 - Jan 2016 (6 years)

Provided administrative support to the municipal health department.

Purchasing Assistant

VinhePaper

Jan 2010 - Jan 2010 (0 months)

Assisted with purchasing activities and procurement support.

Customer Service

Scholle Ltda

Aug 2007 - Jun 2009 (1 year 10 months)

Managed customer orders and requests using BAAN ERP, ensuring accurate order processing and timely delivery. Coordinated order fulfillment, logistics, and issue resolution across internal teams.

BaaN ERP Order Management Logistics Customer Relationship Management KPI development