At Extsy, I led the go-to-market launch of a digital financial platform in 16 markets, shipping 400+ localised campaign assets. I reworked onboarding, KYC and activation flows with product and operations, helping raise the average first-time deposit to $120.
At Umee, I grew organic traffic by 200% with new SEO, keyword and content systems, and helped grow platform deposits from $5M to $25M in eight months through partnerships and product marketing during the 2022 downturn.
At Huobi (HTX), I managed $350K a month in paid acquisition and cut CAC from about $10 to about $1 through campaign testing and optimisation. The Huobi app and wallet reached 1M+ installs, 300K users and 80K KYC-verified users in a single month.
Across fintech and consumer finance, I’ve worked on acquisition, activation and market expansion for trading, payments and lending products. My work spans performance marketing, SEO and GEO, ASO, lifecycle marketing and CRM.
