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Ayushi Jaiswal

@ayushijaiswal1

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Performance marketer driving scalable paid growth and customer acquisition through data-led media.

India

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What I'm looking for

I’m looking for a growth-focused role where I can own paid acquisition and conversion, run A/B tests, and scale customer funnels with strong analytics. I want a team that values measurable experimentation, creative iteration, and fast learning.

I’m a performance-driven marketer focused on paid media, growth strategy, and customer acquisition. At ICICI Bank, I’ve managed a ₹50+ Cr HNI/UHNI portfolio and delivered 55.6% revenue growth through targeted acquisition and conversion strategies.

I build segmented acquisition and conversion funnels to improve efficiency—raising conversion rate by 22% and expanding my client base by 30%+. I’ve also qualified high-intent leads to build a ₹5–7 Cr pipeline, combining lifecycle thinking with CRO and A/B testing.

In my internships and projects, I executed Meta & LinkedIn Ads for a 5-part webinar funnel, generating ₹1.68L revenue and producing 150+ creatives that drove 6× audience growth. I also used CRM-based referral and retention workflows to improve efficiency by 30%, and tracked CTR, CAC, and ROI to optimize performance.

As a Content Creator & Growth Marketer, I ran Meta Ads with creative experimentation and achieved 4M+ reach and 2.1M+ views. I pair short-form content and Instagram strategy with analytics skills (GA4, Power BI, Tableau, Excel) and lead with a results-first, test-and-learn mindset.

Experience

Work history, roles, and key accomplishments

Current

Content Creator & Growth Marketer

Current

Ziddi Soul Diaries

Sep 2025 - Present (10 months)

Executed Meta Ads campaigns using audience targeting and creative A/B testing to drive data-driven content performance. Grew Instagram reach and views by optimizing creatives, hooks, and CTAs.

Meta Ads Audience Targeting Creative Testing Short Form Content Reels

Current

Management Trainee (Wealth & Trade)

Current

ICICI Bank

Jan 2025 - Present (1 year 6 months)

Managed a ₹50+ Cr HNI/UHNI portfolio (300+ clients) and drove ₹20+ Cr growth through targeted acquisition and solution positioning. Built segmented acquisition and conversion funnels, improving conversion rate by 22% and expanding the client base by 30%+.

HNI UHNI Portfolio Management Client Acquisition Audience Segmentation Funnel Optimization Conversion Rate Optimization Pipeline Development Lead Qualification

Marketing Intern

Money Maths Financial Services

Jun 2024 - Jul 2024 (1 month)

Generated ₹1.68L revenue through Meta and LinkedIn Ads campaigns for a 5-part webinar funnel. Built and optimized ad-to-webinar lead funnels and created CRM-based referral and retention workflows.

Meta Ads LinkedIn Ads Lead Funnel Optimization Creative Production Referral Programs Retention Marketing Conversion Rate Optimization

Research & Promotion Intern

EvePaper

May 2022 - Aug 2022 (3 months)

Optimized audience targeting across 3+ channels to boost leads by 15% and improve engagement time to 270+ seconds. Tracked CTR, CAC, and ROI to optimize campaign performance, improving ROI by 12% and reducing cost-per-engagement by 18%.

Audience Targeting CTR CAC ROI Optimization Cost Per Engagement Reduction

President

MIMANSA – The Society for Moral Education

Jul 2021 - Jul 2022 (1 year)

Led a 45-member cross-functional team to execute 20+ campaigns, driving audience engagement and community growth. Scaled social media presence by 5× using data-driven content strategy and secured partnerships and brand collaborations.

Campaign Management Team Leadership Social Media Strategy Audience Engagement Community Building Partnership Development Cross functional Coordination

Project Head

NSS - Project Vasundhara

Jul 2020 - Jul 2021 (1 year)

Led a 50-member team to execute 30+ large-scale social and digital campaigns, driving high audience engagement. Managed high-impact events including a 500+ participant webinar and led outreach strategies to maximize participation.

Team Leadership Campaigns Digital Campaigns Event Management Webinars Outreach Community Engagement

Education

Degrees, certifications, and relevant coursework

Shri Ram College of Commerce

PG Diploma, Global Business Operations

2023 - 2025

Grade: 72.57%

Completed a PG Diploma in Global Business Operations, achieving 72.57% overall and ranking in the top 20% of the batch. Built strong fundamentals across global business, marketing, trade, and finance.