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Kanwal Khakhar

@kanwalkhakhar

Product Growth & Marketing Specialist at BitDelta, improving crypto and forex funnels with sign-up, KYC, and first-trade gains.

India

Message

At BitDelta Ltd., I work across the BitDeltaGlobal crypto exchange and BitDelta Pro forex trading funnel, from sign-up and KYC through deposits, first trades, and repeat engagement. Funnel and journey optimization improved sign-ups by 38%, KYC completions by 32%, and first deposits and trades by 28%.

I’ve also grown digital journeys across brands and clients at Mindshare Fulcrum, Kinnect, and Performics. At Kinnect, I improved Allen Solly’s ROAS from 2.5x to 6x and Peter England’s from 2x to 5x through funnel, bidding, remarketing, and media-budget optimization.

Experience

Work history, roles, and key accomplishments

Current

Product Growth & Marketing Specialist

Current

BitDelta Ltd.

Mar 2025 - Present (1 year 7 months)

Owns product growth initiatives across the acquisition-to-retention funnel, including sign-up, KYC, activation, deposits, first trade, and repeat engagement. Leads lifecycle engagement using CleverTap and Braze, and improved sign-ups by 38% and KYC completions by 32%.

CleverTap Braze Segment Amplitude Appsflyer GA4 Figma Jira Product Analytics Funnel Optimization Lifecycle Marketing A B Testing

Associate Director - Product Growth & Marketing

Mindshare Fulcrum

Feb 2024 - Oct 2024 (8 months)

Led growth and product marketing initiatives across digital customer journeys, connecting acquisition, conversion, and repeat engagement with business outcomes. Scaled ROAS from 0.8x to 2.5x through audience insights, funnel performance, and experimentation.

Google Ads Meta Ads Amazon DSP ROAS optimization Funnel Analysis Experimentation Data Driven Growth Dashboarding

Group Head - Product Growth & Marketing

Kinnect

Aug 2021 - Nov 2023 (2 years 3 months)

Led digital product growth and marketing initiatives across e-commerce and lead-generation journeys, focusing on discovery, conversion, and retention-oriented remarketing. Improved Allen Solly ROAS from 2.5x to 6x and Peter England ROAS from 2x to 5x.

Funnel Analysis Audience Segmentation Experimentation ROAS optimization Remarketing Dashboarding Metric Frameworks

Associate - Performance Media

Performics (Publicis Groupe)

Dec 2019 - Aug 2021 (1 year 8 months)

Managed performance campaigns across Google Ads and Meta for Godrej Professional and Club Mahindra. Improved Club Mahindra lead quality by 35% and increased Godrej Professional ROAS from 1.2x to 3x.

Google Ads Meta Ads A B Testing Landing Page Optimization Audience Targeting Budget Optimization Reporting Dashboards

SEM Manager

Imz Media Solutions

Jul 2018 - Oct 2019 (1 year 3 months)

Managed a team of 6 SEM executives across campaign planning, optimization, and reporting for multiple client accounts. Developed Google Ads strategies for lead-generation and e-commerce campaigns.

Google Ads Keyword Optimization Bid Management Team Leadership Client Communication Reporting

SEM Executive

Datagrid Solutions

Apr 2017 - Mar 2018 (11 months)

Executed and optimized Google Ads campaigns across search and display networks for lead generation. Conducted keyword research, competitor analysis, and search-trend monitoring.

Google Ads Keyword Research Competitive Analysis Ad Copy Optimization Bidding Strategies CTR Optimization

SEM / SEO Analyst

Odigma Consultancy

Jun 2015 - Jan 2017 (1 year 7 months)

Managed SEO and paid-search campaigns across real estate, e-commerce, and service industries. Conducted technical SEO audits, keyword research, on-page optimization, and Google Ads execution.

SEO Google Ads Technical SEO Keyword Research On Page SEO Google Analytics