Nairi Nerkizian
@nairinerkizian
Results-driven media professional optimizing ROI and CPA across multi-channel paid campaigns.
United StatesWhat I'm looking for
I’m a results-driven digital media professional with 3+ years of experience managing multi-channel paid media campaigns, vendor relationships, and cross-functional execution. I focus on turning performance data into actionable insights that improve ROI and CPA.
In my most recent role, I develop and implement bidding strategies across paid search and digital channels to maximize campaign efficiency for enterprise clients. I manage budgets against weekly and monthly spend targets and conversion objectives, then translate channel performance into cross-channel strategy adjustments.
I also bring strong client-facing discipline: I support flawless deliverables with budget trackers, performance dashboards, and reporting calendars. I partner with cross-functional teams to keep strategic alignment and timely communication at the center of every campaign.
Previously, I owned day-to-day client support and campaign operations, handling inbound and outbound issue resolution while managing digital media campaigns across multiple accounts. I’ve also supported recruitment marketing and digital initiatives—conducting market research, preparing client-facing reports, and maintaining campaign documentation and spend tracking—while building practical content and platform experience through WordPress and campaign tooling.
Experience
Work history, roles, and key accomplishments
Develop and implement bidding strategies across paid search and digital channels to improve ROI and CPA for enterprise clients. Manage multi-channel budgets and analyze performance data to drive cross-channel strategy adjustments, reporting, and execution.
Served as primary day-to-day point of contact for client and media partner accounts, handling inbound/outbound inquiries and troubleshooting campaign issues. Managed and scheduled digital media campaigns, conducted market research, and prepared client-facing reports with insertion orders and documentation.
Delivered customer experiences while driving revenue, loyalty program enrollment, and KPI achievement. Provided floor leadership, mentored new team members, and managed store operations including stockroom processing, inventory replenishment, and cash handling/keyholder responsibilities.
Account Coordinator
Harger Howe Advertising
Mar 2022 - Feb 2023 (11 months)
Assisted in planning and executing recruitment and digital marketing campaigns across paid, email, and social channels. Coordinated email and social content calendars, supported client communication with media partners, and updated client career websites via WordPress.
Education
Degrees, certifications, and relevant coursework
HubSpot Academy
Digital Marketing Certified, Digital Marketing
2026 - 2027
Activities and societies: Sales and CRM Overview; Use Canva to Create Social Media Marketing Designs.
Completed the Digital Marketing Certified program through HubSpot Academy.
Salem State University
Bachelor of Science, Psychology
2018 - 2020
Earned a Bachelor of Science in Psychology at Salem State University with a minor in Business.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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