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Makar Khachatryan

@makarkhachatryan

Marketing professional at Specmash Armenia who developed content strategy across Instagram, Facebook, and TikTok.

At Specmash Armenia, I developed a targeted content strategy across Instagram, Facebook, and TikTok to increase audience engagement and brand awareness. I also designed and led the execution of the annual marketing strategy.

As Vice President & Head of Marketing at Youth Opportunities Club NGO, I represented the organization at international forums and networking events, secured funding opportunities, and strengthened institutional partnerships.

Through Erasmus+ youth exchanges, I designed and led interactive workshops on cultural exchange and youth empowerment. I’ve participated in over 40 EU-organized programs focused on leadership, project management, and intercultural exchange.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Specmash Armenia

Nov 2024 - Present (1 year 11 months)

Developed and implemented a targeted content strategy across Instagram, Facebook, and TikTok, increasing audience engagement and brand awareness. Designed and led the execution of the annual marketing strategy, aligning initiatives with business objectives and leveraging data-driven insights for measurable results.

Content Strategy Social Media Marketing Instagram Facebook TikTok Data Driven Marketing B2B Lead Generation Event Planning Partnership Management

Vice President & Head of Marketing

Youth Opportunities Club NGO

Oct 2024 - Jan 2026 (1 year 3 months)

Led engagement and capacity-building initiatives, represented the organization in international forums, and secured funding opportunities while strengthening institutional partnerships.

Leadership Marketing Fundraising Partnership Management International Representation

Assistant Manager

Brioche Boulangerie

Jan 2017 - Jan 2025 (8 years)

Oversaw daily operations, customer service, and staff coordination, managed executive schedules, supplier relations, and financial reporting, and drove business operations improvement to ensure high client satisfaction.

Operations Management Customer Service Staff Coordination Supplier Management Financial Reporting Business Improvement

Facilitator

Erasmus+ Youth Exchange

Nov 2023 - Nov 2023 (0 months)

Designed and led interactive workshops on cultural exchange and youth empowerment, facilitated discussions on EU policies and group dynamics, and ensured seamless coordination of logistics and participant engagement.

Workshop Facilitation Cultural Exchange Youth Empowerment EU Policy Group Dynamics Logistics Coordination

Coordinator

Counterpart International Armenia

Jan 2015 - Jan 2016 (1 year)

Assisted in coordinating international development programs, conducted research and reports on youth engagement strategies, and organized workshops and stakeholder communication.

Program Coordination Research Report Writing Youth Engagement Workshop Organization Stakeholder Communication