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Nadine Herbst

@nadineherbst

Social media & marketing manager for hospitality and travel brands. 3x Instagram reach in 5 months. Ex-CEO PA. Remote from SA, UK hours.

At VirtualAxs, I run end-to-end marketing for founder-led businesses in hospitality, travel, trades and podcasting. I plan monthly campaigns, create content, manage paid social and report on performance and costs.

For a White River lodge, Instagram reach grew from 12.4K to 37.2K in five months. In September 2026, reach rose to 37.2K, interactions to 5.3K and new followers to 656; four boosted Reels generated 6,275 link clicks.

I launched Meta lead campaigns for two tours for a US travel agency, bringing in 192 landing page views at about US$0.16 each in week one. I also support a New York law firm’s business development team with partner marketing reports and event tracking, drawing on earlier work supporting executives and coordinating events.

Experience

Work history, roles, and key accomplishments

VI

Current

Founder, Social Media & Marketing Lead

Current

VirtualAxs

Jan 2019 - Present (7 years 9 months)

Social media and marketing for 6+ hospitality, travel and trade brands. White River safari lodge: Instagram reach 3x in 5 months (12.4K to 37.2K), +503% in Sept 2026; R1,507 of Reels boosts drove 6,275 link clicks. Kruger lodge relaunch: daily Facebook views 33 to 325. US travel agency: lead ads at ~US$0.16 per landing page view.

Meta Ads Manager Meta Business Suite TikTok Studio LinkedIn Google Analytics HubSpot Mailchimp ConvertKit WordPress Canva Capcut ClickUp Notion Google Workspace Microsoft Office Claude ChatGpt

RL

Procurement Coordinator

Redefine Properties Limited

Jan 2019 - Dec 2022 (3 years 11 months)

Introduced expense tracking and reporting procedures and provided stakeholders with data-driven insight on suppliers and contracts.

AH

PA to CEO / CAE

AFGRI Group Holdings

Jan 2016 - Dec 2019 (3 years 11 months)

Supported the CEO and executives with communications, reporting and board preparation.

AS

Personal Assistant to senior leaders

Jan 2012 - Dec 2016 (4 years 11 months)

Coordinated projects, events, timelines and budgets, and drafted executive communications and reports.

Education

Degrees, certifications, and relevant coursework

TU

The Open University

Fundamentals of Digital Marketing, Digital Marketing

Completed the Fundamentals of Digital Marketing course in 2022.

ST

Strawberry Training

Certificate, Secretarial Studies

Earned a Secretarial Training Course certificate in 2010.

DA

Damelin

Certificate, Business and Bookkeeping

2007 - 2008

Completed certificates in End-User Specialising in Business and Introduction to Bookkeeping from 2007 to 2008.

LS

Lowveld High School

Matric (Grade 12), General Education

Completed Matric (Grade 12) in 2006.

Tech stack

Software and tools used professionally

Mailchimp

ConvertKit

Google Analytics

HubSpot

Google Workspace

Notion

ClickUp

WordPress

Canva

CapCut

Meta Business Suite

ChatGPT

Availability

Looking for a job

Location

South Africa

Authorized to work in

Website

Salary expectations

18k-40k USD

Job categories

Marketing Manager Social Media Manager Executive Assistant Marketing Coordinator Community Manager

Skills

Digital Marketing Marketing Campaigns Social Media Marketing Paid Social Advertising Lead Generation Email Marketing Copywriting Content Marketing Marketing Analytics Social Media Scheduling

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