Open to opportunities

Bronwyn Lavender

@bronwynlavender

I’m a Social Media Manager who builds brand growth through creative content, community engagement, and strategic digital planning.

South Africa

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What I'm looking for

I’m looking for a role where I can own social strategy and content execution, use analytics (KPIs, Meta Business Suite, Google Analytics) to drive growth, and build loyal communities through authentic engagement and timely, on-brand publishing.

I’m a Social Media Manager and content-led digital strategist who turns brand goals into high-performing social ecosystems. I’ve managed end-to-end execution across major platforms, building authentic digital footprints through creative storytelling, real-time trend leverage, and consistent editorial delivery with a 100% on-time publishing rate.

Distinction-qualified Brand & Social Media Strategist turning dormant digital footprints into high-growth, community-driven brand ecosystems.

Before digital strategy, I developed a strong operational and compliance foundation through executive administration, minute-taking, and SAP-based supplier invoice management—ensuring 100% accuracy and financial alignment.

Experience

Work history, roles, and key accomplishments

Current

Personal Assistant

Current

Metrorail Division of PRASA

Sep 2012 - Present (13 years 8 months)

Anchored executive administration through precise diary management, complex travel logistics, and comprehensive minute-taking for departmental leadership. Managed end-to-end supplier invoices in SAP with 100% accuracy and established PFMA-aligned reporting procedures while supporting HR cases and departmental compliance.

Executive Diary Management Travel Logistics Minute Taking Compliance Reporting PFMA Compliance

Social Media Manager

Addon Digital

Dec 2022 - Jun 2024 (1 year 6 months)

Owned digital strategy and content creation for a client portfolio, revitalizing dormant social channels through brand storytelling and community engagement. Built editorial calendars with a 100% on-time publishing rate, monitored trends and algorithms, and used analytics to optimize reach, engagement, conversions, and paid campaigns.

Social Media Strategy Content Creation Editorial Calendar Management Meta Business Suite Google Analytics Google Ads Community Management

Personal Assistant

PRASA CRES

Sep 2010 - Sep 2012 (2 years)

Provided high-level support to the Regional Manager and enabled smooth Exco-level reporting for the regional property portfolio at PRASA CRES. Ensured data integrity for leasing and land information by coordinating between leasing consultants and internal stakeholders to maintain portfolio accuracy.

Executive Support Exco Reporting Support Data Integrity Administrative Operations

Lease Administrator

Broll Property Management

Mar 2008 - Apr 2010 (2 years 1 month)

Managed a large (300,000 sqm) property portfolio to maintain occupancy levels and support signing of new and renewed lease agreements. Coordinated lease administration to keep tenancy operations aligned with business requirements.

Lease Administration Lease Renewals Contract Coordination Administrative Operations

Property Administrator

Pepkor Properties

Sep 2006 - Feb 2008 (1 year 5 months)

Managed the regional executive diary and end-to-end property administration for multiple Pepkor brands, including budget oversight and lease renewals. Ensured new and existing developments remained financially viable and operationally compliant.

Executive Diary Management Property Administration Budget Oversight Lease Renewals Compliance Support Administrative Operations