At ProTools Emerson, I manage strategic distributor and customer relationships across Central America. I develop territory action plans using sales, market, competitive, and performance information to identify growth opportunities.
I revitalized Nicaragua from a near-dormant territory by rebuilding customer relationships, identifying a high-potential distributor, and expanding adoption into a second product line.
I founded Domum Studio & Domum E-commerce, growing it from a pure e-commerce business into an omnichannel operation with a private showroom and physical store. I built its WooCommerce store and a digital community of 25,000+ engaged Instagram followers.
At SPC, I managed 100+ construction projects and key customer relationships from commercial development through completion. Earlier, at Superba, I led the engineering function supporting sales, and at Datascension I conducted bilingual market research and customer satisfaction surveys, including work for Microsoft.
