Open to opportunities

Nadia Martinez

@nadiamartinez1

Message

I create brand stories, digital campaigns, and lifecycle content that connect with consumer audiences.

Mexico

Message

What I'm looking for

I'm looking to develop creative strategy, brand storytelling, and multi-channel campaigns for consumer brands, using audience insights, content performance, and collaboration to create relevant communication.

I've developed digital campaigns and lifecycle communications for Walmart México, Bodega Aurrera, and Cashi at JellyFish México, creating email, push, SMS, and WhatsApp content for retention, reactivation, and conversion initiatives.

At Valtech, I built content strategies, editorial directions, and creative proposals for Pepsi, E pura, Be Light, Manzanita Sol, Mirinda, and 7UP. My work included shaping Manzanita Sol’s social communication strategy, expanding E pura’s branded mini-series across TikTok, and leading Mirinda’s real-time Día de Muertos event content plan.

Across agency and community roles, I turn audience and business insights into concepts, brand voice, platform-specific storytelling, and content that performs.

Experience

Work history, roles, and key accomplishments

Content Executive

JellyFish México

Apr 2025 - Jul 2026 (1 year 3 months)

Developed copy and lifecycle communications across Email, Push Notifications, SMS and WhatsApp for Walmart Mexico and Bodega Aurrera. Collaborated with CRM, Design and Marketing teams on A/B testing and campaign performance analysis.

Copywriting Email Marketing Push Notifications SMS Marketing WhatsApp Marketing CRM A B Testing Content Optimization Campaign Analysis CTR Editorial QA Brand Voice

Creative Copywriter

Valtech

Oct 2023 - Dec 2024 (1 year 2 months)

Developed copy, digital content and creative proposals for consumer brands including Pepsi, E pura, Be Light, Manzanita Sol, Mirinda, and 7UP. Contributed to content strategies, editorial pillars, and storytelling approaches across campaigns and social media.

Copywriting Content Strategy Brand storytelling Social Media Content Campaign Development Editorial Pillars TikTok Instagram

Community Manager

The Bridge

Jul 2022 - Sep 2023 (1 year 2 months)

Managed online communities and developed digital content aligned with brand communication objectives. Created, edited and adapted audiovisual content for social media platforms and monitored community interactions.

Community Management Social Media Content Audio Content Content Creation Engagement Digital Content

Content Copywriter

DIGITALIEBERS

Nov 2020 - Mar 2023 (2 years 4 months)

Developed copy and digital content for social media and brand communication across different accounts. Adapted messaging to different brand voices, audiences and digital formats, and collaborated with creative and content teams.

Copywriting Social Media Content Brand Voice Content Creation Digital Content Collaboration