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Laura DuqueLD
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Laura Duque

@lauraduque

Communications and marketing specialist who developed digital content strategies and SEO improvements at Animal Equality.

Mexico
Message

At Animal Equality, I developed digital content strategies across multiple web sections and worked on SEO optimization and content performance improvements. I also created newsletters and conversion-oriented copy.

At L'Officiel México, I produced editorial and branded content for digital platforms, managed Instagram copywriting and Twitter account strategy, and led content proposals and editorial improvements.

Earlier, I produced articles and interviews for Grupo Expansión publications and developed digital strategies for client accounts at Pineapple Agency. I’m also a published author of two books.

Experience

Work history, roles, and key accomplishments

LM

Writer & Copywriter

L'Officiel México

Jan 2020 - Jan 2023 (3 years)

Produced editorial and branded content for digital platforms, managed Instagram copywriting and Twitter account strategy, and led content proposals and editorial improvements. Ensured tone consistency and brand voice alignment.

GE

Journalist – Manufactura Magazine

Grupo Expansión

Jan 2019 - Jan 2020 (1 year)

Conducted news monitoring and content selection, produced web articles and industry interviews, and covered national and international events. Managed social media channels.

PA

Community Manager & Content Creator

Pineapple Agency

Jan 2017 - Jan 2019 (2 years)

Developed digital strategy for multiple client accounts, managed content creation and publishing calendars, and oversaw social media growth and engagement. Produced performance and metric reports.

TV

Community Manager

The Voice

Jan 2015 - Jan 2016 (1 year)

Managed social media for accounts with 5M+ followers, developed content grids and engagement strategies, and prepared weekly and monthly performance reports. Coordinated live coverage and digital amplification.

GE

Web Writer – Obras Magazine

Grupo Expansión

Jan 2013 - Jan 2015 (2 years)

Produced digital content and interviews, managed Facebook and Twitter accounts, and covered national and international industry events.

Education

Degrees, certifications, and relevant coursework

Universidad del Valle de México logoUM

Universidad del Valle de México

Bachelor's Degree, Communication Sciences

2008 - 2013

Bachelor's Degree in Communication Sciences from Universidad del Valle de México, completed in 2013.

CI

CIAMA

Diploma, Reading Mediation

Diploma in Reading Mediation from CIAMA.

Tech stack

Software and tools used professionally

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