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Mutaharra Faisal

@mutaharrafaisal

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Product marketing specialist driving GTM strategy and revenue growth.

Canada

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What I'm looking for

I seek a collaborative, data-driven role leading GTM, product positioning, and demand generation where I can drive measurable growth and work cross-functionally to scale adoption and revenue.

I am a product marketing professional with 7+ years of B2B SaaS and digital marketing experience, focused on go-to-market strategy, messaging, positioning, and sales enablement. I translate complex product capabilities into clear, customer-centric value propositions that accelerate adoption and revenue.

At Ubersmith, I lead end-to-end GTM for both product-led and sales-led motions, own positioning and website rebrands, run full-funnel demand programs, and enable sales with battlecards, pitch decks, and case studies. I leverage customer insights, win–loss analysis, AI tools, and analytics to inform messaging and improve campaign performance.

Previously I led paid marketing and digital teams, built SEO and paid programs, optimized conversion and attribution, and managed cross-functional teams and agency partners. I am collaborative, data-driven, and focused on measurable impact across acquisition, adoption, and retention.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Ubersmith Inc

Aug 2024 - Present (1 year 7 months)

Lead end-to-end go-to-market strategy for Ubersmith’s SaaS platform, owning positioning, messaging, and launches to accelerate adoption and drive revenue growth across product-led and sales-led motions.

Go To Market Sales Enablement GTM Analytics SEO SEM User Research Marketing Automation

Paid Marketing Manager

HNS Technology

Aug 2022 - Dec 2023 (1 year 4 months)

Led paid marketing strategy and execution, measuring and optimizing campaigns via dashboards and Google Analytics to improve prospecting-to-revenue correlation and ROI.

Paid Media Google Analytics Landing Page Optimization Attribution Team Leadership Budget Management

Digital Marketing Lead

Activekey Solutions

Oct 2018 - Jul 2023 (4 years 9 months)

Developed and executed SEO and digital growth strategies, conducted competitor analysis, and measured campaign performance to drive website traffic and revenue growth for an IT software development firm.

SEO Competitor Analysis Digital Strategy Analytics Content Marketing CRO Social Media ROI Measurement

Business Manager

Subway

Apr 2016 - Oct 2018 (2 years 6 months)

Managed franchise operations and local marketing initiatives, executed promotional plans and staff training to meet sales targets and improve customer experience.