Open to opportunities

Umpreet Singh

@umpreetsingh

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Data-driven product marketing leader with a proven track record.

Canada

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and product success.

I am a data-driven product marketing leader with extensive experience in go-to-market strategy, sales enablement, and value-based messaging. Currently, I serve as the Product Marketing Lead at Flipp, where I have successfully defined product positioning and sales narratives for our ad products, driving significant revenue growth. My efforts have resulted in $XXMM in profitable revenue, showcasing my ability to partner cross-functionally to achieve impactful results.

In my previous roles, I have led enablement initiatives that increased sales conversion rates by 10% and reduced customer churn. I built a tiering framework that improved resource alignment, boosting support for high-impact accounts by 40%. My background in digital marketing and analytics has equipped me with the skills to analyze consumer data and develop effective marketing strategies, resulting in a 25% increase in sales team confidence and a 15% lift in win rates during product launches.

With a strong foundation in market research and analytics, I am passionate about leveraging data to inform marketing strategies and drive product adoption. I am committed to continuous improvement and thrive in collaborative environments where I can contribute to innovative marketing solutions.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Lead

Current

Flipp

Jan 2023 - Present (2 years 6 months)

Defined product positioning, sales narrative, and enablement materials for Flipp’s ad products for CPGs in North America while delivering $XXMM in profitable revenue. Led enablement efforts by creating product-specific content to increase sales conversion rate by 10% and reduce customer churn.

Go To Market Strategy Sales Enablement Product Positioning Cross Functional Collaboration

Inbound Marketing Manager

OrangEdge Marketing Agency

Sep 2019 - Jun 2021 (1 year 9 months)

Executed end-to-end cross-channel marketing campaigns to generate inbound leads and communicate USPs to target audiences. Collaborated with media agencies in different industries, managing inbound paid media campaigns.

Cross Channel Marketing Paid Media USP Communication

Digital and Product Marketing Manager

Smooth Commerce

Partnered with Sales and Product teams to develop enablement content for a suite of restaurant tech tools, resulting in a 25% increase in sales team confidence and a 15% lift in win rates. Led readiness efforts for three major product launches, including training, live enablement sessions, and customer-facing roadmap alignment.

Product Launch Sales Enablement Content Development Cross Functional Collaboration

Paid Search Specialist

LimeTray

Jul 2017 - Nov 2018 (1 year 4 months)

Designed and implemented comprehensive paid search strategies to align with business goals for the brand, including budget management and tracking. Coordinated cross-functionally with different teams to ensure consistency of marketing communications.

Paid Search Budget Management Marketing Communications Cross Functional Collaboration Performance Tracking

Education

Degrees, certifications, and relevant coursework

Panjab University

B.E. in Engineering, Engineering

Completed a Bachelor of Engineering degree, focusing on core engineering principles and applications. Gained foundational knowledge and practical skills in various engineering disciplines.

Centennial College

Market Research and Analytics

Completed a program in Market Research and Analytics, gaining expertise in data analysis, consumer behavior, and market trends. Developed skills in interpreting market data to inform business strategies.