Open to opportunities

Lauren Macdonald

@laurenmacdonald

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Tenured Senior Product Marketing Manager with expertise in B2B marketing.

Canada

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What I'm looking for

I am seeking a dynamic role that fosters innovation and collaboration, where I can leverage my expertise in product marketing to drive impactful strategies and contribute to a forward-thinking team.

I am a dedicated Senior Product Marketing Manager with over 10 years of experience in B2B product marketing, specializing in enterprise SaaS, AI, and Cybersecurity. My expertise lies in transforming intricate product features into compelling value propositions and developing robust go-to-market (GTM) strategies that drive market adoption and demand generation.

Throughout my career, I have spearheaded end-to-end product marketing initiatives, from strategic positioning and messaging to high-impact product launches. I have a proven track record of conducting extensive market research and analysis to inform product strategy, ensuring that our offerings meet market needs and stand out in competitive landscapes. My ability to collaborate with cross-functional teams has been key to my success in executing seamless product launches and empowering sales teams with the tools they need to articulate product value effectively.

My passion for creating targeted content strategies has allowed me to produce high-quality assets that educate the market and drive product adoption. I continuously leverage data-driven insights to optimize marketing strategies and measure ROI, ensuring that our efforts align with business objectives and deliver tangible results.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Marketing Manager

Current

Rezolve Ai

Jan 2024 - Present (1 year 6 months)

Spearheaded end-to-end product marketing initiatives, including strategic product positioning and messaging, comprehensive go-to-market (GTM) strategy development, product launch management, sales enablement, and performance analysis. Led extensive market intelligence efforts, conducting in-depth research and analysis to deeply understand target audiences, market trends, and competitive landscapes

Go To Market Strategy Product Launch Management Market Research Product Positioning Sales Enablement Content Strategy Demand Generation Project Management Communication

Senior Product Marketing Manager

TELUS Business, Cybersecurity

Jan 2020 - Jan 2024 (4 years)

Developed and owned the product marketing strategy for cybersecurity product lines, aligning with overall business objectives and market demand. Conducted in-depth competitive analysis specifically within the Canadian cybersecurity market, identifying key differentiators, market gaps, and opportunities for TELUS to gain market share.

Competitive Analysis Sales Training Cyber Insurance Study Cybersecurity Forum

Sr. Marketing Manager

Klient PSA

Jan 2019 - Jan 2020 (1 year)

Led all marketing related initiatives and strategies for this start-up SaaS organization. Responsible for all content creation for the company, including but not limited to data sheets, website content, case studies, blogs, email marketing, advertisements, newsletters, press releases, etc.

Marketing Strategy Content Creation Go To Market Strategy Product Positioning Demand Generation SaaS Marketing

Content Marketing Manager

Jitterbit

Jan 2016 - Jan 2019 (3 years)

Consistently exceeded steep targets for lead generation by developing high-quality marketing strategies and action plans to significantly grow lead counts and drive pipeline. Owned the content strategy and execution, with a focus on customer success stories, webinars, press releases, whitepapers, eBooks, and sales enablement materials.

Lead Generation Content Strategy Customer Stories Webinars Press Materials Whitepapers Ebooks Sales Enablement Web Marketing Social Media Marketing Email Marketing

Education

Degrees, certifications, and relevant coursework

University of Victoria

Post-Graduate Diploma, Public Relations & Communications

Completed a Post-Graduate Diploma in Public Relations & Communications. Focused on developing strategic communication skills and understanding media relations.