I'm looking for a role where I can own product marketing end to end, treating sales enablement, positioning, and go to market as one connected discipline with an emphasis on strategy. I’m looking for real impact, on a team that trusts people to own their area.
MM
Open to opportunities
Michele Mascolo
@michelemascolo
I build product marketing functions and GTM programs that drive adoption.
CanadaWhat I'm looking for
I've built product marketing functions and go-to-market programs across payments, SaaS, web development, and manufacturing. At Deluxe Merchant Services, I established the company’s first product marketing function across four business units supporting 135K merchants.
I led three feature launches, including split payments with a flagship ISV partner, reaching 15% adoption among eligible merchants in three months. I also centralized sales content in Highspot, drove 80%+ rep adoption, trained 25 sales reps, and built competitive intelligence resources used in competitive deals.
Previously, I grew merchant activations 80% year over year through partner marketing, delivered 30% sales growth at Star Rapid in 2021 and 15% in 2022, and built marketing teams and content programs from the ground up. I bring a practical, cross-functional approach to positioning, sales enablement, localization, and measurable growth.
Experience
Work history, roles, and key accomplishments
DS
Current
Built the company's first product marketing function for a business processing 265M transactions and $40B in card volume annually across 135K merchants, establishing positioning, messaging, and a feature map spanning four business units. Led GTM for three feature launches, including split payments with a flagship ISV partner, reaching 15% adoption among eligible merchants in 3 months.
DS
Led GTM plans for the integrated payments channel, aligning partner strategy with growth objectives. Grew merchant activations 80% YoY and transaction volume 11% through partner co-marketing, webinars, content, case studies, and adoption programs.
SE
Freelance Marketing Strategist
Self Employed
Jul 2023 - Feb 2024 (7 months)
Developed brand and marketing strategies for a range of clients, improving lead generation and brand awareness.
Global Marketing Director
Star Rapid
Mar 2020 - Mar 2023 (3 years)
Owned company-wide brand and market positioning, translating competitive analysis and customer insight into a unified value proposition across all service lines. Achieved 30% YoY sales growth in 2021 and a further 15% YoY in 2022; managed a CAD 700K budget and a team of 5.
IC
Built the marketing department from the ground up (1 to 5 people, two offices) and the content strategy from scratch. Implemented and ran a Net Promoter Score program to systematically capture customer feedback and inform improvements.
TC
Marketing Manager
TLG Commerce
Jun 2014 - Dec 2016 (2 years 6 months)
Built and executed SEO/SEM strategy driving over 50% of company turnover through digital acquisition.
DB
Marketing Executive
Delsk Business
Jun 2012 - May 2014 (1 year 11 months)
Developed marketing materials and maintained key business partnerships for an international investment firm.
Education
Degrees, certifications, and relevant coursework
King's College London
MSc, Marketing
MSc in Marketing from King's College London.
Capital Normal University
BA, International Trade and Chinese Language
BA in International Trade and Chinese Language from Capital Normal University.
Ca' Foscari University of Venice
BA, Chinese Language and Literature
BA in Chinese Language and Literature from Ca' Foscari University of Venice.
Availability
Open to opportunities
Location
CanadaAuthorized to work in
Salary expectations
120k-150k CAD
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