Roman Zmeev

Leading cross-functional initiatives to support go-to-market strategy for Cision's PR Newswire business unit, driving positioning, messaging, competitive intelligence, and enablement across North America, EMEA, APAC, and LATAM. Launched 30+ products and features, many AI-native, resulting in approximately $2.6M in incremental revenue and increased platform adoption.

Responsible for product messaging, positioning, and value proposition targeting MSPs and ISVs. Planned and led go-to-market strategy for Cloud and Backup products, including demand generation campaigns and A/B testing.

Responsible for product messaging, positioning, and value proposition for AI and ML products. Researched market trends, analyzed competitive landscape, and ensured message alignment across product, sales, marketing, engineering, and data science teams.

Developed and executed go-to-market strategy in the ad space, including ad tech and media inventory products. Led marketing and product strategy in an agency environment, including training, sales enablement, and cross-functional product roadmaps.

Developed and executed go-to-market strategy for Infrastructure and Networking product categories. Worked with channel, vendor community, and sales teams to create product offers, bundles, and solutions, and measured sales and marketing campaign performance.

Product development of LED lighting products, including product launches, feature prioritization, user and market analysis, and development of marketing materials and promotional campaigns.

Handled inbound and outbound sales, technical support, customer care, and retention.

Earned a Bachelor of Business Administration degree from Concordia University.

Completed studies in Commerce and International Business at Vanier College.