
Anna Kim
@annakim
I build AI-native product launch systems that drive adoption across B2B SaaS portfolios.
What I'm looking for
At Trilogy, I own end-to-end launch systems across 15+ B2B software products, from release tiering and positioning to customer communications, enablement, and adoption measurement. I helped move an AI feature from near-zero uptake to 80% active adoption through segmented lifecycle campaigns.
I build practical GTM infrastructure: product briefs, sales talk tracks, competitive positioning, HubSpot nurture flows, and coordinated launches across email, web, in-app, and enablement channels. I also manage paid acquisition, SEO, and lifecycle programs tied to pipeline and product adoption.
I use AI workflows daily to accelerate content production, competitive research, and performance reporting by 80%+. Alongside my portfolio work, I lead marketing for an AI nutrition app and build Between Chapters, a book discovery platform using React, Supabase, Claude API, Beehiiv, and Vercel.
Experience
Work history, roles, and key accomplishments
AI-First Marketing Manager
Trilogy
Nov 2024 - Present (1 year 10 months)
Owns the launch system across a 15-product portfolio, tiering releases by customer impact and executing GTM plans. Drove one product's AI feature to 80% active adoption through segmented lifecycle campaigns.
Education
Degrees, certifications, and relevant coursework
Hanyang University
Master of Business Administration, Business Administration
2018 - 2020
Pursued an MBA at Hanyang University, with the degree evaluated as a Master's equivalent by WES.
Moscow State University
Bachelor of Science, Public Administration
2016 - 2019
Earned a Bachelor of Science in Public Administration from Moscow State University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
annakim.caSalary expectations
Social media
Job categories
Skills
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