Lauren Legrand
@laurenlegrand
Product, growth and GTM strategy leader driving measurable enterprise outcomes.
CanadaWhat I'm looking for
I am an enterprise product and growth marketing executive who scales go-to-market strategies to accelerate product adoption, expand revenue, and increase enterprise value across financial services, fintech, insurance, and telecommunications. I convert customer behavior, market dynamics, and data signals into decisive positioning, launch orchestration, and investment prioritization that outperform competition while building high-performing teams and AI-first operating models.
At Questrade I led GTM and growth architecture across 30+ launches, delivering significant customer, asset, and revenue expansion while cutting acquisition costs substantially and improving team engagement. Previously I defined national integrated GTM strategies at TD and Rogers, driving multi-year portfolio growth, record CPA improvements, and enterprise-level operating discipline grounded in consumer insight and mROI-driven prioritization.
Experience
Work history, roles, and key accomplishments
Designed and led product marketing GTM and growth architecture across brokerage, delivering 30+ launches and driving prospect growth 34.6% and new customers 35.9% in 2024, then 18.9% and 104% in 2025 while cutting CPA and improving unit economics under budget pressure.
Built and institutionalized product marketing capability influencing roadmaps and GTM across digital banking, investing, lending, and insurance, delivering +34% new investing accounts and +63% YoY funded mortgage growth.
Led national GTM for student/youth segment, reversing long-term decline within 10 months, surpassing acquisition targets by 30%+ and directing a $9M+ annual marketing plan to establish scalable acquisition efficiency.
Spearheaded GTM planning for TD Insurance, delivering 54%+ multi-year growth and scaling a $30M+ always-on acquisition engine while directing $75M in annual marketing investment aligned to enterprise outcomes.
Directed GTM for national prepaid brand, achieving 70%+ national awareness and 9%+ recurring revenue growth by transitioning 200K+ subscribers and executing $15M+ customer integration and multi-channel launches.
Education
Degrees, certifications, and relevant coursework
Yale School of Management
Executive Certificate, Leadership
Completed an executive certificate in Women in Leadership focused on leadership skills and organizational influence.
Rutgers Business School
Mini-MBA, Digital Marketing
Completed a Digital Marketing Mini-MBA covering digital strategy, analytics, and marketing operations.
Wilfrid Laurier University
HBBA (Honours), Marketing
Earned an HBBA with Honours in Marketing and a minor in Sociology, focusing on marketing strategy and consumer behavior.
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
Interested in hiring Lauren?
You can contact Lauren and 90k+ other talented remote workers on Himalayas.
Message LaurenFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
