Swetalina Routray

I am a strategic and results-driven Product Marketing Manager with over 8 years of experience in B2B SaaS organizations, specializing in AI-driven solutions and enterprise software. My proven track record includes developing compelling go-to-market strategies, executing successful product launches, and driving customer acquisition. I excel at translating complex technical concepts into persuasive marketing narratives while fostering cross-functional collaboration to achieve business objectives.

At Enablix, I lead product marketing initiatives that enhance market penetration and expand our customer base. My previous role at Icertis involved orchestrating successful product releases and digital launch communications, resulting in significant increases in product adoption and customer satisfaction. I am passionate about leveraging market insights to align product strategies with customer needs and creating engaging content that resonates with target audiences.