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Mustafa Shaikh

@mustafashaikh2

I grow B2B revenue through outbound sales, account ownership, and team coaching.

India
Message

At Criticalog, I own a ₹18 Cr+ annual portfolio across IT, automotive, engineering, healthcare, and luxury, with full P&L responsibility. I drive roughly 16% YoY growth through new-logo acquisition, cross-sell, upsell, and end-to-end consultative sales cycles.

Previously at Unacademy, I led and coached 18 inside-sales BDEs/SDRs, delivering ₹1 Cr+ revenue and 100% target achievement for six consecutive months. I build disciplined outbound pipelines, maintain CRM and forecast hygiene, and use MEDDIC, BANT, and SPIN to improve conversion and deal velocity.

Experience

Work history, roles, and key accomplishments

IT

Business Development Associate

International Enterprises for General Trading

May 2018 - Mar 2020 (1 year 10 months)

Generated and qualified leads across online and offline outbound channels, maintaining healthy pipeline coverage aligned with quarterly quotas.

TL

Sales & Marketing Assistant

Tonse Technologies Pvt. Ltd.

Jan 2017 - Dec 2017 (11 months)

Assisted in sales and implementation for Vehicle Monitoring System and School Management System projects, identifying and approaching potential school clients.

Education

Degrees, certifications, and relevant coursework

Manipal University logoMU

Manipal University

MBA, Marketing and Operations

Grade: 6.71/10

MBA in Marketing and Operations from Manipal University, completed in 2018 with a CGPA of 6.71/10.

Mangalore University logoMU

Mangalore University

B.Com, Commerce

Grade: 71%

Bachelor of Commerce from Mangalore University, completed in 2016 with a score of 71%.

Tech stack

Software and tools used professionally

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