Open to opportunities

Muratcan düdükcü

@muratcanddkc

Message

I drive Shopify e-commerce growth with brand-led revenue and performance strategy.

Turkey

Message

What I'm looking for

I’m looking to own full-funnel Shopify growth—acquisition, CRO, tracking, and lifecycle retention—building scalable, profitable revenue systems that combine brand positioning with fast, measurable performance execution.

I’m a dedicated, results-driven E-Commerce Growth Manager with 4+ years of experience scaling Shopify-based brands through brand-led growth, performance marketing, and full-funnel revenue ownership. I’ve built and operated Shopify brands as both founder and growth operator, generating TRY3M+ cumulative revenue and managing multi-million ₺ advertising budgets while improving ROAS and reducing CAC.

I own end-to-end acquisition systems across Meta Ads, Google Ads, GA4/GTM tracking infrastructure, conversion optimization, and retention strategy. From CRO initiatives that cut cart abandonment by 18% to lifecycle automation in Klaviyo that increases repeat purchase rate by 12%, I deliver measurable outcomes by aligning creative, development, and operations teams around scalable growth infrastructure.

Experience

Work history, roles, and key accomplishments

Current

Founder & Growth Consultant

Current

Giuvanni Monaco & Mattheo Vencier

Aug 2023 - Present (2 years 10 months)

Built and scaled premium Shopify fashion brands from zero, owning the full revenue system across branding, acquisition, conversion, and retention. Drove ₺3M+ cumulative revenue, with influencer/partnership initiatives contributing 40% of online orders and Klaviyo retention flows increasing repeat purchases by 12%.

Shopify Meta Ads Google Shopping Klaviyo Influencer Partnerships Retention Strategy Conversion Optimization Product Positioning

E-Commerce Growth Consultant

MosModern

Apr 2026 - Jun 2026 (2 months)

Led full-funnel growth for a premium Shopify canvas wall art brand by building CRO and acquisition infrastructure across Meta and Google Ads. Generated ₺110K+ revenue in the first month by resolving tracking/attribution issues, launching GA4/Klaviyo flows, and implementing Shopify Liquid CRO components.

Meta Ads Google Ads GA4 Klaviyo Google Tag Manager (GTM)Shopify Liquid Conversion Rate Optimization (CRO)Performance Creative Strategy

E-Commerce & Digital Specialist

UğurHome

Sep 2025 - Feb 2026 (5 months)

Drove e-commerce growth and digital transformation across brand presence, website infrastructure planning, and marketplace execution. Improved Google engagement metrics by 80%+, optimized content and product visuals for Trendyol, and acted as the cross-functional bridge between marketing, operations, and web infrastructure.

Digital Transformation Trendyol Marketplace Social Media Strategy Product Catalog Management

E-Commerce Growth Lead

Scale2Moon Agency

Aug 2024 - May 2025 (9 months)

Owned end-to-end e-commerce growth across multiple brands using Meta and Google Ads, driving 150%+ monthly sales growth while reducing CPA by 28%. Built full-funnel CRO and improved cart abandonment by 18% with GA4/GTM and Meta CAPI tracking and weekly reporting using Looker Studio.

Meta Ads Google Ads Conversion Rate Optimization (CRO)GA4 Google Tag Manager (GTM)Klaviyo Shopify Looker Studio

Freelance Creative & Digital Consultant

Independent

Jun 2021 - Feb 2023 (1 year 8 months)

Delivered end-to-end creative production and digital marketing support, creating high-quality video and visual assets for promotional and short-form campaigns. Managed social media content workflows and ad creative production with fast turnaround for client needs.