Bige Beşikci Yaman

Own 4WARD's marketing strategy across email, social, and content, leading a small volunteer team and aligning messaging with ecosystem growth goals. Drive member acquisition and global network expansion by identifying and activating growth levers across partnerships, outreach, and platform engagement.

Owned the full-funnel growth roadmap across acquisition, activation, and retention, aligning marketing investments with quarterly OKRs. Grew marketing-attributed revenue by 830% and achieved a 2.49x blended ROAS on a $15K annual budget.

Increased product sign-ups by 50% through integrated paid, organic, and content-driven acquisition campaigns. Drove 161% growth in organic clicks by owning go-to-market positioning and SEO strategy end to end.

Directed a $250K+ annual marketing budget across acquisition, community, and retention, growing website traffic by 90%+ through structured experimentation and performance optimization. Proposed and led cross-channel Black Friday campaigns, generating close to $2M in new and renewal subscriptions.

Grew the user base from 0 to 2,000 verified users within one year through targeted demand generation and partnership-driven acquisition. Increased overall website traffic by 300% while managing digital advertising campaigns on a $10K annual budget.

Managed end-to-end account management including product demos, contract negotiations, and after-sales support. Built automated onboarding and retention workflows in Mautic, improving email open rates and reducing early-stage churn.

Pursued a Master of International Marketing with a dissertation on viral marketing methods of word of mouth marketing usage by brands.

Completed a Bachelor of Business and Management degree.

Earned a Bachelor of Business Administration degree.