Muhammad Noor Wali
@muhammadnoorwali
Operations & digital marketing manager driving inbound leads, analytics, and smooth project delivery.
What I'm looking for
I run Meta ads to generate inbound leads for doors and related products, and I own the full flow from customer inquiries and follow-ups to quotations, payments, and coordination through final installation. I track leads and delivery/installation progress to improve response time and operational control, while aligning factory, site teams, installers, and customers for smooth execution.
Before this, I strengthened my analytical and research foundation as an Associate Business Analyst at CureMD and an Associate Consultant at Akademos Research. I translate competitor and market findings into clear product artifacts (functional specifications, product requirement documentation, user stories, and acceptance criteria), and I’ve led end-to-end qualitative and quantitative research—plus large-scale machine learning data annotation projects—by partnering closely with stakeholders to deliver high-quality insights on time.
Experience
Work history, roles, and key accomplishments
Operations and Digital Marketing Manager
ESTA WPC Doors
Mar 2025 - Present (1 year 4 months)
Manage operations and digital marketing by running Meta ads to generate inbound leads for doors and related products. Handle customer inquiries through quotations and payments and coordinate order processing and installation with factory, site teams, installers, and customers.
Associate Business Analyst
CureMD
Oct 2024 - Mar 2025 (5 months)
Conducted competitor research across key EHR features and identified gaps and improvement opportunities. Translated research into product artifacts (functional specifications and product requirements) and collaborated with UI/UX and frontend teams using Figma, writing user stories and acceptance criteria to support sprint execution and development through deployment.
Associate Consultant
Akademos Research
Oct 2023 - Oct 2024 (1 year)
Led end-to-end qualitative and quantitative research across public sector, FMCG, and AI-driven projects. Designed research methodologies (surveys, focus groups, in-depth interviews), delivered market research studies, and managed large-scale machine learning data annotation projects for FMCG shelf auditing with a team of 80 annotators.
Education
Degrees, certifications, and relevant coursework
University of Manchester
Master of Science, Innovation Management and Entrepreneurship
2022 - 2023
Grade: Distinction (1 class)
Completed an MSc in Innovation Management and Entrepreneurship at the University of Manchester, graduating with a Distinction.
Lahore University of Management Sciences
Bachelor of Science, Chemical Engineering
2018 - 2022
Grade: CGPA: 3.41/4.00
Earned a BS in Chemical Engineering at Lahore University of Management Sciences, graduating with a CGPA of 3.41/4.00.
Availability
Location
Authorized to work in
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