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Muhammad Noor WaliMW
Open to opportunities

Muhammad Noor Wali

@muhammadnoorwali

Operations & digital marketing manager driving inbound leads, analytics, and smooth project delivery.

Zimbabwe
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What I'm looking for

I’m looking for a role where I can own operations and digital marketing—turning ad and research insights into qualified leads, clear requirements, and reliable delivery through cross-functional collaboration.

I run Meta ads to generate inbound leads for doors and related products, and I own the full flow from customer inquiries and follow-ups to quotations, payments, and coordination through final installation. I track leads and delivery/installation progress to improve response time and operational control, while aligning factory, site teams, installers, and customers for smooth execution.

Before this, I strengthened my analytical and research foundation as an Associate Business Analyst at CureMD and an Associate Consultant at Akademos Research. I translate competitor and market findings into clear product artifacts (functional specifications, product requirement documentation, user stories, and acceptance criteria), and I’ve led end-to-end qualitative and quantitative research—plus large-scale machine learning data annotation projects—by partnering closely with stakeholders to deliver high-quality insights on time.

Experience

Work history, roles, and key accomplishments

ED
Current

Operations and Digital Marketing Manager

ESTA WPC Doors

Mar 2025 - Present (1 year 4 months)

Manage operations and digital marketing by running Meta ads to generate inbound leads for doors and related products. Handle customer inquiries through quotations and payments and coordinate order processing and installation with factory, site teams, installers, and customers.

CU

Associate Business Analyst

CureMD

Oct 2024 - Mar 2025 (5 months)

Conducted competitor research across key EHR features and identified gaps and improvement opportunities. Translated research into product artifacts (functional specifications and product requirements) and collaborated with UI/UX and frontend teams using Figma, writing user stories and acceptance criteria to support sprint execution and development through deployment.

AR

Associate Consultant

Akademos Research

Oct 2023 - Oct 2024 (1 year)

Led end-to-end qualitative and quantitative research across public sector, FMCG, and AI-driven projects. Designed research methodologies (surveys, focus groups, in-depth interviews), delivered market research studies, and managed large-scale machine learning data annotation projects for FMCG shelf auditing with a team of 80 annotators.

Education

Degrees, certifications, and relevant coursework

University of Manchester logoUM

University of Manchester

Master of Science, Innovation Management and Entrepreneurship

2022 - 2023

Grade: Distinction (1 class)

Completed an MSc in Innovation Management and Entrepreneurship at the University of Manchester, graduating with a Distinction.

Lahore University of Management Sciences logoLS

Lahore University of Management Sciences

Bachelor of Science, Chemical Engineering

2018 - 2022

Grade: CGPA: 3.41/4.00

Earned a BS in Chemical Engineering at Lahore University of Management Sciences, graduating with a CGPA of 3.41/4.00.

Tech stack

Software and tools used professionally

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