Open to opportunities

Areeba Malik

@areebamalik

Data-driven marketing & growth operations specialist executing campaigns, automating content, and optimizing performance with analytics.

Pakistan

Message

What I'm looking for

I’m looking for a growth-focused role where I can run marketing operations end-to-end—campaign execution, CRM/lead management, and analytics-driven optimization—while using AI-powered content workflows to scale output without sacrificing quality.

I’m a results-driven marketing operations professional combining campaign execution with performance analytics to drive measurable growth. I’m currently pursuing BMS at GIKI while managing concurrent marketing projects, leveraging CRM coordination, marketing automation, and AI-driven content workflows to keep work scalable and consistent.

In my roles and freelance work, I’ve coordinated vendors and agencies, managed lead tracking and CRM organization, and built Excel-based performance dashboards to guide optimization decisions. I’ve developed 50+ pieces of branded content for community outreach, created 200+ pieces of visual content across platforms, and implemented AI-driven production workflows (HiggsField AI) to reduce turnaround time by 40%.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Operations Intern

Current

Al-Khidmat Foundation Pakistan

Jan 2026 - Present (6 months)

Supported campaign execution across email, social media, and paid advertising, ensuring timely delivery and performance optimization. Monitored campaign metrics with Excel dashboards, coordinated vendors, and handled lead tracking, data entry, and CRM organization.

Campaign Execution Email Marketing Social Media Management Paid Advertising Performance Metrics Vendor Management CRM Data Entry

Current

Freelance Digital Marketer & Creator

Current

Rio Creations

Jan 2024 - Present (2 years 6 months)

Executed end-to-end marketing campaigns for clients across social media, email, and content creation. Built data-driven content strategies using trend/competitor research, used Python and Excel for segmentation and modeling, produced 200+ branded visuals, implemented AI-driven UGC workflows, and reported monthly KPI performance with actionable recommendations.

Social Media Marketing Email Marketing Content Creation Trend Analysis Competitor Research Python Excel Audience Segmentation Data Modeling KPI Tracking Meta Business Suite Buffer TikTok Business Center Canva Figma DaVinci Resolve Filmora Wondershare Higgsfield AI Content Strategy

Outreach & Customer Specialist

The Mama Circle (India)

Jan 2024 - Jan 2025 (1 year)

Developed and executed a community outreach strategy for a parenting platform audience and created 50+ pieces of branded content. Used social media and email marketing to grow engagement, produced PDF/HTML stakeholder deliverables, and managed client communications and project timelines.

Community Outreach Social Media Management Email Marketing Content Strategy Canva Figma PDF Deliverables

Education

Degrees, certifications, and relevant coursework

Ghulam Ishaq Khan Institute of Engineering Sciences & Technology (GIKI)

Bachelor of Management Sciences (BMS), Business Management Sciences

2025 -

Activities and societies: GIKI Debate Team; Mathematics Society; Leadership & Entrepreneurship Society

Currently pursuing a Bachelor of Management Sciences (BMS) at Ghulam Ishaq Khan Institute of Engineering Sciences & Technology (GIKI). Coursework includes business analytics, financial modeling, and research methodology, and the student is active in multiple campus societies.

KIPS College, Wardiere University

FSc Pre-Medical (Higher Secondary Certificate), Pre-Medical

2022 - 2024

Grade: A+ (92% aggregate)

Completed FSc Pre-Medical (Higher Secondary Certificate) at KIPS College, Wardiere University (2022–2024). Achieved an A+ grade with 92% aggregate and was top of the batch.

Wise School, Wah Cantt

Matriculation (Secondary School Certificate), Secondary Education

2019 - 2022

Grade: 96% aggregate

Completed Matriculation (Secondary School Certificate) at Wise School, Wah Cantt (2019–2022). Achieved 96% aggregate and was top performer in the batch.