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Muhammad Malik

@muhammadmalik1

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Product Marketing Manager driving GTM, positioning, and conversion growth for B2B SaaS and enterprise platforms.

Pakistan

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What I'm looking for

I seek a product- or growth-focused marketing role where I can lead GTM strategy, improve funnel conversion, align product and sales, and scale revenue in a collaborative, outcome-driven team.

I am a commercially driven Product Marketing Manager with 6+ years' experience crafting go-to-market strategy, ICP definition, positioning, and funnel optimisation for B2B SaaS and enterprise platforms across APAC, EMEA, and the Middle East.

At iTitans I built the company's first positioning and messaging framework, lifting landing page CVR 27% and demo request conversion by 34%, while leading GTM for major feature releases and improving trial-to-paid conversion by 36% relative.

At The Bench I contributed to scaling platform revenue from $1M to $7M annually, generated $4M+ in marketing-qualified pipeline, and led positioning for an AI-assisted matchmaking capability and regional event launches.

I combine customer research, sales enablement, and paid/demand channels to shorten sales cycles, improve adoption, and reduce CAC; I operate autonomously in remote-first, high-ambiguity environments and partner cross-functionally to align product roadmaps with commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

iTitans – Khub

May 2024 - Present (1 year 10 months)

Built first positioning and messaging framework, lifting landing page CVR 27% and demo request conversion 34%; led GTM for 3 major feature releases driving 22% adoption in 60 days and reduced trial drop-off 19%.

GTM Strategy Positioning ICP Segmentation Conversion Rate Optimization Sales Enablement LinkedIn Ads

Current

Marketing Manager

Current

The Bench

Feb 2022 - Present (4 years 1 month)

Contributed to scaling platform revenue from $1M to $7M annually and generated $4M+ marketing-qualified pipeline through events, paid acquisition, lifecycle email, and ABM; improved MQL-to-SQL conversion 28%.

Positioning Event Marketing ABM Paid Acquisition GTM Pipeline Generation Analytics

Marketing Executive

AlphaBOLD

Jun 2019 - Feb 2022 (2 years 8 months)

Executed multi-channel GTM campaigns for Dynamics 365 and Power BI, increasing qualified webinar attendance 25% and content engagement 12%; supported vertical-specific messaging and enterprise enablement assets.