Open to opportunities

Gul Rizvi

@gulrizvi

Message

Product marketing and growth leader, driving GTM strategy, launches, and data-backed customer journeys.

Pakistan

Message

What I'm looking for

I’m looking for a mission-driven team where I can own GTM and 0–1 product launches, scale performance and influencer/partner campaigns, and use data (CAC, analytics, CRM) to improve buyer journeys and measurable impact.

I’m a product marketing and business growth leader with 17+ years of experience driving digital product launches, go-to-market (GTM) strategies, and cross-functional programs. I lead 0–1 product launches and market-informed strategies—optimizing buyer journeys and delivering measurable results across B2B, digital platforms, and international markets.

Recently, as a Group Performance Marketing Manager, I led global marketplace and digital performance marketing across Google, Meta, TikTok, and affiliates—maintaining CAC at £25, launching an EU–EU remittance corridor with 8% transaction growth, and scaling influencer programs across 50+ creators. Earlier, at the British Council, I owned GTM strategy for 30+ markets (26% growth in product uptake), ran ABM and performance campaigns generating 350+ qualified B2B leads in 3 months, and strengthened distribution through partnerships with 800+ institutions—always using data analytics and CRM/automation to improve outcomes.

Experience

Work history, roles, and key accomplishments

Current

Group Performance Marketing Manager

Current

Ace Money Transfer

Jan 2026 - Present (5 months)

Led global marketplace and digital performance marketing across channels, maintaining CAC at £25. Launched the EU–EU remittance corridor (8% transaction growth in Q1) and scaled partnerships and influencer campaigns, contributing 12% to new customer acquisition and improving reach by 35–40%.

Performance Marketing Google Ads Meta Ads Affiliate Marketing Influencer Marketing

Global Marketing Manager (B2B)

British Council

Jun 2020 - Dec 2025 (5 years 6 months)

Owned GTM strategy for 30+ markets, contributing to 26% growth in product uptake. Drove ABM and performance campaigns that generated 350+ qualified B2B leads in 3 months, using ICPs, personas, and competitive insights to guide product planning.

Go To Market Strategy ABM ICP Personas Market Segmentation B2B Lead Generation Competitive Analysis Performance Marketing Stakeholder Management

National Marketing Manager

British Council

Jan 2013 - Jan 2020 (7 years)

Managed end-to-end GTM campaigns for education products, improving market penetration by 28%. Conducted market sizing and competitive benchmarking, and led partnerships with 800+ institutions to strengthen distribution and user engagement.

GTM marketing Market Research Competitive Benchmarking User Research Partnerships Management Channel Strategy Product Positioning Distribution

Assistant Manager, Business Analysis

Mobilink Jazz

Aug 2012 - Dec 2012 (4 months)

Delivered weekly and monthly business reports for commercial and product teams and performed campaign tracking with post-campaign evaluations to assess KPI impact.

Business Reporting KPI Tracking Campaign Tracking Commercial Planning Data Reporting Performance Tracking