Open to opportunities

Hamad Andrabi

@hamadandrabi

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Strategic GTM and sales leader driving B2B SaaS growth, market entry, and high-value deal closure.

Pakistan

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What I'm looking for

I seek a senior commercial role where I can lead GTM strategy, build outbound engines, scale teams, and drive measurable SaaS growth in fast-moving environments.

I am a strategic sales and go-to-market leader with 7+ years scaling B2B SaaS and enterprise revenue across global markets. I build repeatable outbound engines, design AI-driven sales workflows, and launch new-market playbooks that generate measurable bookings and strong product-market validation.

At Motive I designed the UK GTM and outbound playbook as the first commercial lead, improving conversion rates and closing early commercial accounts to validate fit; previously I led an outbound engine that helped generate $7.2M+ in new SaaS revenue through automation and qualification frameworks.

My background includes leading large national sales teams, optimizing territory and partnership strategies, digitizing CRM and forecasting processes, and coaching high-performing reps. I combine entrepreneurial initiative with data-driven execution to shorten ramp times, reduce CAC, and increase pipeline velocity.

Experience

Work history, roles, and key accomplishments

Current

Commercial Lead – Outbound

Current

Motive

Jun 2025 - Present (1 year)

Designed and launched GTM and outbound sales playbook for UK entry, built CRM and lead management system improving conversion 27%, closed 4 CMRL accounts averaging $18K in month one and scaled the UK team reducing ramp time 50%.

GTM Strategy Outbound Sales Salesforce Sales Automation CRM Scaling Teams

Manager, Outbound Sales

Motive

Sep 2024 - Jun 2025 (9 months)

Spearheaded outbound engine generating $7.2M+ in new SaaS revenue, deployed AI-driven sales workflows reducing manual tasks 30% and increasing conversion 25%, and implemented KPI-driven coaching improving AE performance 30% in one quarter.

Outbound Sales Workflows Lead Qualification CRM Revenue Sales Automation

National Sales Manager

GlaxoSmithKline

Dec 2019 - Sep 2024 (4 years 9 months)

Directed a national sales force of 195, grew revenue 15% via outbound strategy revamp, launched territory optimization and partnership-led sales improving conversion 20% and reducing CAC 12%.

Territory Management Outbound Strategy CRM Forecasting Partnership Development Sales Coaching Pipeline Management KPI Tracking

Regional Sales Manager

GlaxoSmithKline

Oct 2018 - Dec 2019 (1 year 2 months)

Created a sales blueprint for underserved regions, boosting revenue 10% and prescriber engagement 35% while rolling out a CRM-led outbound call framework to improve pipeline velocity.

Regional Sales CRM Outbound Calling Territory Planning Cross Functional Collaboration

Communications & PR Officer

MOL Oil and Gas B.V.

Jan 2018 - Oct 2018 (9 months)

Developed outreach strategies that increased brand visibility 30% and drove 25% more inbound opportunities, managed stakeholder communications and improved external engagement 35%.

Communication PR Stakeholder Management Media Relations Messaging Sales Enablement External Engagement