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Muhammad Ali Shah

@muhammadalishah1

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Influencer Marketing Manager driving data-led growth and partnerships.

Pakistan

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What I'm looking for

I seek a role leveraging influencer partnerships and performance analytics to drive measurable growth, cross-functional collaboration, and opportunities to scale creator ecosystems and lead strategic campaigns.

I am an Influencer Marketing and Partnership Manager with over three years of experience leading data-driven influencer campaigns and media buying across South Asia and global markets. I combine creative strategy with performance analytics, leveraging tools like Meta Ads, Google Ads, Google Analytics and Aspire to deliver measurable growth—achieving up to 195% ROI, 30% boosts in brand visibility, and consistent engagement and conversion uplifts.

I have built and scaled creator ecosystems from zero to 150+ partners, managed campaign budgets from $500 to $200,000, and led cross-functional teams on end-to-end campaign execution, training, and onboarding. I am passionate about using market research, competitive intelligence and storytelling to create authentic partnerships that align with brand objectives and drive long-term value.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Manager

Current

Famesters

Jul 2025 - Present (5 months)

Managed influencer collaborations across South Asia, overseeing budgets from $500–$200,000 per campaign and driving average engagement +22% and conversions +15%, achieving ROI between 135–185%. Built media plans, strengthened long-term creator relationships, and delivered creator training programs to scale authentic partnerships.

Influencer Marketing Partnership Development Media Buying Aspire Workshop Facilitation

Influence Marketing Manager

Adviva

May 2024 - Jun 2025 (1 year 1 month)

Executed 50+ influencer campaigns across South and Southeast Asia reaching 70M+ people, achieving average ROI of 140–195% and improving brand visibility by 30% within six months through localized strategies and A/B testing. Scaled creator network to 150+ partners and maintained 75%+ influencer retention.

Campaign Management Performance Analytics Google Analytics A B Testing Creator Recruitment Negotiation Dashboarding

Quality Chat Assurance Manager

HuntIT

Mar 2023 - Apr 2024 (1 year 1 month)

Audited 2,000+ support interactions monthly and developed QA frameworks that improved customer satisfaction by 25%, reduced handling time, and increased first-contact resolution through data-driven monitoring and process improvements.

Quality Assurance SOP Development Performance Monitoring Process Optimization Reporting

International Tax Sales Representative

Dimov tax specialists

Jul 2021 - Feb 2022 (7 months)

Delivered exceptional client support to drive high satisfaction and retention while managing 100+ clients monthly. Analyzed client needs to recommend tailored tax services, generating $30K–$50K in monthly peak-season revenue. Applied strong sales and negotiation skills, using market insights to customize approaches for diverse client segments and maximize conversions.

Excel Email Marketing Email Support Tax Compliance

Education

Degrees, certifications, and relevant coursework

National Research University Higher School of Economics

Master of Science, Data Analytics for Business and Economics

2023 - 2025

Grade: 8/10

Master's in Data Analytics for Business and Economics completed with a Golden Scholarship and GPA 8/10, focusing on applied analytics for business decision-making.