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@hammadwasim
Marketing strategist driving growth through creative campaigns and data-driven digital marketing.
I am a marketing strategist with hands-on experience creating high-impact campaigns, leading teams, and improving acquisition and engagement through creative ideation, social media, email marketing, SEO, PPC, and affiliate strategies. I have driven measurable results such as a 30% revenue increase for key accounts, 25% organic traffic growth, and large-scale affiliate outcomes (158k clicks, 9.06M impressions in three months).
I combine creative direction with analytical rigor—developing ad and video creative, managing content calendars, running A/B tests, and using tools like Google Analytics, Search Console, Ahrefs, Screaming Frog, and MOZ. I lead cross-functional teams, mentor junior staff, and prioritize performance reporting to optimize campaigns and scale business impact.
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Work history, roles, and key accomplishments
Emergi Mentors Pty Ltd
May 2025 - Present (6 months)
Developed and executed creative campaigns and social media strategies that increased conversions and engagement; led content ideation and produced video scripts, lead magnets, and email campaigns with A/B testing to improve performance.
Synite Digital
Jun 2024 - Mar 2025 (9 months)
Managed key accounts including Faysal Bank and Shell, driving a 30% revenue increase by executing multi-channel marketing and social media campaigns and providing data-driven optimizations to improve ROI.
Gaditek/PureSquare
Oct 2022 - Jun 2024 (1 year 8 months)
Led a 12-person team in affiliate marketing and SEO, achieving 158k clicks and 9.06M impressions in three months through keyword optimization, link building, and core web vitals improvements.
The Kitchen Mart
Dec 2020 - Sep 2021 (9 months)
Created and implemented social media strategies across Facebook, Instagram, Twitter, and LinkedIn to improve brand presence and audience interaction.
Degrees, certifications, and relevant coursework
Bachelor of Business Administration, Business Administration
Bachelor of Business Administration completed in 2025 with focus on business and management principles relevant to marketing and strategy.
Software and tools used professionally
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