Satvik Kumar
@satvikkumar
I build Salesforce CRM automation and lifecycle campaigns that improve conversion.
IndiaWhat I'm looking for
At Canon India, I own Salesforce Sales Cloud and Marketing Cloud activities across B2B and B2C, turning business requirements into CRM workflows, automation, segmentation and targeted campaigns. My work helped increase sales-target achievement in the Printer and Camera divisions from approximately 35% to 60%.
I've designed lifecycle journeys, lead-nurture programmes, personalised email, SMS and CloudPages campaigns for Canon India, Primo Water, Times of India, Fujifilm, Standard Chartered, GSK, Mastercard and other global brands. I use customer and behavioural data, A/B testing and conversion tracking to improve relevance, engagement and campaign performance.
Across 9+ years in CRM and marketing automation, I've built with Salesforce Marketing Cloud, Sales Cloud, Journey Builder, Automation Studio, AMPscript, SQL, HTML and CSS. I also lead requirements gathering, campaign QA, stakeholder collaboration and scalable CRM operations.
Experience
Work history, roles, and key accomplishments
CRM & CDP Automation Manager
Canon India Pvt. Ltd.
Oct 2024 - Present (1 year 11 months)
Owns Salesforce CRM and marketing automation across Sales Cloud and Marketing Cloud for B2B and B2C. Led initiatives that increased sales target achievement from 35% to 60% through CRM automation and targeted campaigns.
Designed lifecycle journeys and reviewed Salesforce Marketing Cloud ecosystem for client Primo Water. Developed personalized email templates and implemented UTM tracking for campaign measurement.
Lead Application Engineer
QuadraFort Technologies
Dec 2021 - Jun 2023 (1 year 6 months)
Led CRM campaign operations and managed a team of 7 developers and QA analysts. Designed automated journeys and executed A/B tests for clients including Times of India, Fujifilm, and Standard Chartered Bank.
Designed and deployed high-volume email marketing campaigns using Salesforce Marketing Cloud. Executed A/B testing and performed campaign QA to improve engagement.
Built and deployed CRM and digital marketing campaigns using Salesforce Marketing Cloud and ExactTarget. Contributed to a 20% increase in conversion rates through data-driven targeting.
Email Marketing Specialist
DZUWA
Oct 2017 - Mar 2018 (5 months)
Designed and deployed email marketing campaigns with focus on deliverability and mobile-friendliness. Executed A/B testing and implemented UTM tracking for improved measurement.
Consultant
Wunderman International
Dec 2016 - Sep 2017 (9 months)
Executed online marketing campaigns for Microsoft subsidiaries across international markets. Developed HTML/CSS email campaigns and ensured quality assurance and on-time delivery.
Education
Degrees, certifications, and relevant coursework
Punjab Technical University
Bachelor of Business Administration, Business Administration
Bachelor of Business Administration (BBA) degree from Punjab Technical University, completed in 2015.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Skills
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