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Vijay Kumar AK

@vijaykumarak

Message

I build and optimize email marketing campaigns, event journeys, and SEO strategies that drive engagement.

India

Message

What I'm looking for

I'm looking for opportunities to lead data-driven email marketing, campaign automation, event promotion, and digital optimization initiatives that improve engagement, conversions, and ROI.

I'm managing end-to-end event promotion and subscriber lifecycles for Palo Alto Networks across EMEA at IOPEX Technologies. I've launched events in nine countries within eight months, building event websites, automated email journeys, and mobile-app experiences for attendees.

Across iSOCRATES, Genpact Headstrong Capital Markets, and Theorem, I've delivered email campaigns, audience segmentation, testing, reporting, SEO, website optimization, and paid social execution. I use campaign performance data, A/B testing, quality assurance, and marketing automation platforms to improve engagement, conversions, and campaign delivery.

Experience

Work history, roles, and key accomplishments

Current

Subject Matter Expert - Email Marketing

Current

IOPEX Technologies Private Limited

Oct 2025 - Present (11 months)

Managing event promotion and subscriber lifecycles for Palo Alto Networks across the EMEA region. Spearheading end-to-end promotion, designing event websites, and architecting automated email workflows.

Email Marketing Event Management Subscription Lifecycle Management Workflow Automation Mobile App Management Web Development Project Management

Domain Expert - Digital Marketing

iSOCRATES MADTech Private Limited

Jan 2024 - Oct 2024 (9 months)

Created and executed media plans and email marketing strategies for clients. Coordinated cross-functional teams and tracked KPIs to drive engagement and growth.

Media Planning Email Marketing Audience Segmentation Performance Analysis SEO Website Optimization KPI Tracking Cross Functional Collaboration

Senior Campaign Manager

iSOCRATES MADTech Private Limited

May 2021 - Dec 2023 (2 years 7 months)

Executed campaigns in Facebook Ads Manager and email campaigns, ensuring timely delivery and tracking. Utilized automation tools and performed quality assurance across ESP platforms.

Facebook Ads Manager Email Marketing Campaign Management Automation Tools CRM Analytics Quality Assurance A B Testing

Senior Consultant

Genpact Headstrong Capital Markets

Aug 2017 - May 2021 (3 years 9 months)

Monitored campaign health, deliverability, and list management. Analyzed data to maximize email campaign performance and generated reports on social media content.

Email Marketing Campaign Optimization A B Testing Audience Segmentation KPI Tracking Reporting Social Media Marketing

Senior Email Campaign Specialist

Theorem Private Limited

Apr 2016 - Jun 2017 (1 year 2 months)

Managed end-to-end email campaign development and execution. Conducted CAN-SPAM compliance checks and analyzed key metrics to assess performance.

Email Marketing Campaign Management CAN SPAM Analytics Reporting Strategic Planning

Senior Campaign Management Specialist

Theorem Private Limited

Apr 2015 - Feb 2016 (10 months)

Organized client accounts from campaign and production perspective. Handled PSD to HTML conversion and managed reporting, list segmentation, and campaign analysis.

Campaign Management PSD To HTML Email Marketing Reporting List Management And Segmentation Quality Assurance

Campaign Management Specialist

Theorem (India) Private Limited

Nov 2012 - Mar 2015 (2 years 4 months)

Set up and scheduled email campaigns for deployment. Developed HTML, CSS, and responsive coding to ensure email templates were optimized across devices.

Email Marketing HTML CSS Responsive Design Campaign Management Reporting List Management And Segmentation